(e.g. total number of people who need to travel globally)
SAM = the portion of TAM you can actually reach with your product/sales channel
(e.g. ppl needing to travel in the US by car who own a smart phone)
MS = portion you have actually acquired
B2C is a heavy offensive field. High focus on expanding MS though direct growth.
However in B2B grow is often via sales, marketing, etc. expanding SAM is a way to support their efforts.
At times it may not even result in direct sales in that new area but it can help sell elsewhere eg. labelling “world first to __”
Adding functionality not bc it’s going to add value but to defend against competitor services is bau for B2B PMs...
The new one was on strategically increasing SAM for sales and marketing.
Happy market segmenting! 🤘