Putting Together the Pieces
...and no volume. That's what happens when you launch a new exchange.
And, over time, we grew, and we learned how to grow.
And as we found our way around the space we started growing in the fastest ways we could find: reaching out to institutions and whales and Crypto Twitter and WeChat.
But there's so much more to go: from $1b to $10b, and then growing beyond the scope of exchanges we see now. I'm optimistic that, over time, we'll get there.
...and no volume. Because that's what happens when you launch a new exchange.
a) reach out to institutions
b) reach out to aggregators of volume
c) reach out to large traders
d) reach out to retail
and grind away
And, to be clear, we will do that. We'll do that with FTX US, and with FTX, and keep pushing as far as we can go.
But over the past year I've had the time and space and context to think bigger and faster.
Ed called me up one day to talk about another one.
Their users wanted trading, they had the app and brand, and we had the technology and products.
So we mapped out a product plan.
After 30 minutes of preamble and circling around he got to the point. What if there was more than just whitelabeling an app?
Starting from scratch, and mapping out how something should work, ideally.
And then launching, and getting feedback, and iterating.
Because at this point, just based on the public releases, the story kind of tells itself.
But more importantly there's the vision for something bigger.
And to everyone who's supported us along the way, and everyone who's with us for the journey forward.
So reach out, and tell us what you want. And we'll do it, together.