At @Shopify, D2C is in our DNA. In the last 16yrs, we have sought to level the playing field and pave the way to make entrepreneurship more accessible. We disrupted commerce with D2C. And we're doing it again.
The next era of commerce is here: Connect To Consumer (C2C).
Commerce today is so much more than just a direct transaction with a brand - it's about the connection & the brand loyalty you feel towards that brand. It's about connecting at every stage of the commerce journey.
C2C is the most important mission of entrepreneurs today; brands that remove barriers, nurture loyal communities, meet their consumers online/offline, and wherever they spend time are the brands who will win in the next era of commerce.
Don’t let budget get in the way of your ambitions. Here’s a story about how this played out when @Shopify launched (a thread🧵)
To officially launch @Shopify, we needed to develop themes, but we had no money and no theme designers. This was at the time that iPod Minis were all the rage. So we got creative.
We ran a competition to create @Shopify themes. We bought 6 iPod Minis to give to the winners. Out of that competition, we got some amazing themes that allowed us to launch Shopify.
One thing you notice when you talk to entrepreneurs is there is always someone who inspired them to become one.
An uncle, a mother, a friend's parent, the local store owner, a figure who motivated us. For me, it was my grandfather Arthur. Over the years he’s taught me 3 things about entrepreneurship👇
You don’t need to be passionate to be an entrepreneur: There's a whole faction of entrepreneurs who did it as a means of survival. They're forced entrepreneurs. That was true for my grandfather 60 years ago when he started a restaurant and for me when I was in university.
More people need to start businesses in college. Better yet - you should start multiple businesses while in college.
Here are 4 reasons why 🧵👇
1. Audience access - Your classmates act as early adopters and provide you a wealth of feedback to iterate and improve your business idea/products.
2. Access to mentorship - Colleges are made up of professors with both practical and theoretical expertise in a huge number of specialties. You can use them as mentors to help learn and guide you as you build. Think of them as a board of directors.
Did I mention that $100,000 is up for grabs on #IQuit?! What we’re looking for from the deserving entrepreneur:
-risk taker
-grit
-passion
-ingenuity
We’re giving it to the person behind the business more than the business.
What would you do if your partner made a big financial decision without you? If I bought a soccer club telling @Modern_Hostess, I'm not sure she would be as chill as Sibrena from @NjTeamstersfc 😂