Mr. Sunil D'souza, MD & CEO, Tata Consumer Product is now speaking at the 16th #MOAGIC 
Tata Consumer Products in its current avatar is just six months old. In a nutshell, we are an integrated food and beverage company. -Sunil D'souza, MD & CEO, Tata Consumer Product #MOAGIC
We have a reach of almost 200mn households in India. We have the largest salt brand and the second-largest tea brand in India. -Sunil D'souza, MD & CEO, Tata Consumer Product #MOAGIC
Tea prices in India continued to rise due to the lockdown, then the floods in Assam. South India was stable but started rising too due to the Assam floods. -Sunil D'souza, MD & CEO, Tata Consumer Product #MOAGIC
Completed acquisition of NourishCo from PepsiCo in May'20. Tackled multiple uncertainties in the last quarter due to the pandemic. Ensured business continuity while maintaining strict guidelines and SOPs. -Sunil D'souza, MD & CEO, Tata Consumer Product #MOAGIC
Most offices remained closed. Initially, Starbucks went through a tough lockdown situation. Today 60-65% of Starbucks' stores are operational across India. -Sunil D'souza, MD & CEO, Tata Consumer Product #MOAGIC
A new packing facility was set up to cater to an additional demand for pulses. -Sunil D'souza, MD & CEO, Tata Consumer Product #MOAGIC
Integration is the single biggest focus for this quarter. We integrated the consumer products business of Tata Chemicals with Tata Global Beverages. India currently contributes 56% to the business. -Sunil D'souza, MD & CEO, Tata Consumer Product #MOAGIC
We have announced a new organizational structure across levels and harmonized the way of working. Internally, the organization system is already in place - flat, nimble and a more agile structure. -Sunil D'souza, MD & CEO, Tata Consumer Product #MOAGIC
. We are in the process of charting out our growth strategy and are on track to realize our synergies. Our ambition is to be a larger FMCG strategy. The optimal fleet is on the street. -Sunil D'souza, MD & CEO, Tata Consumer Product #MOAGIC
We are doubling our sales force to meet retailers and distributors. We have put up dedicated teams for e-commerce, modern trade and food services. Analytics and shopper marketing are two specific areas of focus. -Sunil D'souza, MD & CEO, Tata Consumer Product #MOAGIC
Looking for 2X direct reach over the next 12 months. Total reach should double in 3 years. -Sunil D'souza, MD & CEO, Tata Consumer Product #MOAGIC
After the slowdown in Apr-May'20, growth was observed in Jun'20 with the easing of the lockdown. Tea and salt remain critical. Organic and inorganic growth would both remain crucial. -Sunil D'souza, MD & CEO, Tata Consumer Product #MOAGIC
During the lockdown, internationally, we saw a huge jump in pantry stocks and we rode that advantage. Growth in international markets is now plateauing out and coming back to normal. -Sunil D'souza, MD & CEO, Tata Consumer Product #MOAGIC
In India, we are continuing to see decent momentum post-Jun'20 MoM. TCP was created to fulfill the aspirations of the Tata Group in the FMCG business. We need to enable growth in our core strategy. -Sunil D'souza, MD & CEO, Tata Consumer Product #MOAGIC
Innovation needs to jump-shift as we are behind other FMCG businesses. We have to be a more lean/mean engine to fuel growth. The team is focussed on creating the right structure to catapult future growth. -Sunil D'souza, MD & CEO, Tata Consumer Product #MOAGIC
A critical point is what the RoCE trajectory would be henceforth. Capital allocation and delivery on growth hereon would be crucial. -Sunil D'souza, MD & CEO, Tata Consumer Product #MOAGIC
In the international business, we have three strong core markets - the US, the UK and Canada and we would be doubling down on these markets. -Sunil D'souza, MD & CEO, Tata Consumer Product #MOAGIC
The company has taken tough decisions in the past. We have divested China and Russia in the past. -Sunil D'souza, MD & CEO, Tata Consumer Product #MOAGIC
Direct reach is critical not just for tea and salt but also for other category products, which may not be as strong as the tea and salt business. -Sunil D'souza, MD & CEO, Tata Consumer Product #MOAGIC
Tata Tea is the number 2 tea brand in India. We are slightly better than our competitor in terms of same-store sales than our number 1 competitor. By growing distribution and increasing reach, we hope to see gains. -Sunil D'souza, MD & CEO, Tata Consumer Product #MOAGIC
The gain in the base business (tea and salt) should come from the movement of unbranded to branded category as well as an increase in market share. -Sunil D'souza, MD & CEO, Tata Consumer Product #MOAGIC
We have a pipeline of products for Tata Sampann to become a whole kitchen brand. We are likely to see product launches in Oct-Nov'20. Sunil D'souza, MD & CEO, Tata Consumer Product #MOAGIC
We have opened our first drive-through for Starbucks. We are in the business for the longer term. Consumers would look for trust. We would come out stronger post COVID due to our deep pockets. - Sunil D'souza, MD & CEO, Tata Consumer Product #MOAGIC
We are looking at different formats. Poha is a segment that we have just entered and we are already running out of capacity. - Sunil D'souza, MD & CEO, Tata Consumer Product #MOAGIC
We have launched our ready-to-cook mixes and plan to scale it up. We would widen our portfolio going forward. - Sunil D'souza, MD & CEO, Tata Consumer Product #MOAGIC
We are not going to chase the top line just for the sake of it. We are going to play at the premium end of the market. I do realize competition would heat up. - Sunil D'souza, MD & CEO, Tata Consumer Product #MOAGIC
We will drive growth and are extremely focused on building scale with profitability. - Sunil D'souza, MD & CEO, Tata Consumer Product #MOAGIC
