Phone-in analysts' call is in 15 mins, but the presentation is already live.
staticcontents.investis.com/media/f/flutte…
- 70% increase in daily actives
- Social aspect is what made poker so popular during lockdown
- Home Games increased 7x YoY
- Average weekly spend roughly static, at ~£10 a week
PokerStars only invested 14% in sales and marketing last year. Industry average is 25%.
Growth to casino so far has been almost entirely cross-sell to poker players; a "big missed opportunity."
"Customer generosity too has significantly reduced over the last five years." < read, VIP program/Stars Rewards.
"This reduction has been deliberate - a specific initiative undertaken to make sure generosity is better directed towards customers ..."
- Flutter understands that competition is catching up
- That there is a perception issue with its product
- That it may have shifted reduced rewards too much to players
- That it may have shifted too much over to casual players
Gauntlet thrown down.
The ($50 million i think?) marketing investment will be put into PokerStars, largely it seems to acquire casino-first customers, that will come in H2.
They want to take a customer-centric view, as money spent is money spent. So they don't want to focus on divisional splits 😠