End-to-end marketers are valuable because they’re good at areas *outside marketing*
1. Negotiation:
To sharpen value prop, perceived value, pricing
2. Sales:
To bring in revenue & keep eyes on the prize
3. Business analysis:
To think clearly, interpret data
1. Negotiation:
To sharpen value prop, perceived value, pricing
2. Sales:
To bring in revenue & keep eyes on the prize
3. Business analysis:
To think clearly, interpret data
4. Psychology/Behavioral economics:
To control factors that might be working against you
5. Copywriting
To strengthen your execution and translate your intent to reality
6. Fiction writing
To tap into emotion & add depth to your copy
To control factors that might be working against you
5. Copywriting
To strengthen your execution and translate your intent to reality
6. Fiction writing
To tap into emotion & add depth to your copy
7. Product
To understand why customers need your product & account for trade-offs
8. Design
To send the right visual signals about who your product is for
9. Showrunner/production
To orchestrate end-to-end and be accountable for making something happen
To understand why customers need your product & account for trade-offs
8. Design
To send the right visual signals about who your product is for
9. Showrunner/production
To orchestrate end-to-end and be accountable for making something happen
Thanks for reading!
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If you found this helpful, you'll like my weekly newsletter for end-to-end marketers.
bit.ly/wes_newsletter
