Fascists handbook:
Propaganda should appeal to the heart, not the intellect.
It should be understandable by the least educated members of society.
It should contain one central message, to be repeated over and over.
Propaganda should appeal to the heart, not the intellect.
It should be understandable by the least educated members of society.
It should contain one central message, to be repeated over and over.
Pictures & drawings, even crude sketches, speak louder than words, and the fewer words the better. Simple slogans are best.
The views of the opposition should be denounced categorically, never entertained.
The views of the opposition should be denounced categorically, never entertained.
Focus should be kept on fighting a single enemy; all other enemies should be linked with a single great one.
Face-to-face meetings with the public & mass rallies are the most effective ways to promote a political agenda.
Accuse your opponents of what you yourself are doing.
Face-to-face meetings with the public & mass rallies are the most effective ways to promote a political agenda.
Accuse your opponents of what you yourself are doing.
A big lie is more effective than many small ones & repeated shamelessly. Even once exposed, it still carries a ‘force of credibility’, a lingering doubt that some aspect might still be true.
A campaign should be led by one charismatic figure with strong, inflexible convictions.
A campaign should be led by one charismatic figure with strong, inflexible convictions.
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