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Aug 28, 2020 11 tweets 3 min read Read on X
[THREAD]: 7 tools and tips for finding new customers and selling online without an e-commerce website 👇
1: Register for a Google my Business account

This offers you a world of new opportunities for free.

It includes:
- A business profile, which will appear on Google search
- Customers are directed to your door with Google maps
- Call or message features built in with your listing
- Google reviews and star ratings are prominently displayed
- Access to analytics and free features help you see exactly how your customers are connecting, from where they click to how they follow

google.com/business/
2: Use the Google my Business website builder

As a first step into the world of doing business online, all you need is a simple, smart one page website and Google has a safe, reliable and easy solution.
Their free website builder tool allows anyone to create a beautiful and functional website in only a few minutes.

google.com/business/websi…
3: Invest in pay per click (PPC) Google Ads

These will help you reach a much wider audience. Plus, you only pay when customers actually click on your ad, as opposed to other models of online advertising where you pay for your ad to be displayed.

4: Use Yoco's online payments products to make sales

Our online payments products allow you to accept online card payments by sending a simple link. No website required, and sign up is free.

yoco.co.za/za/product-ove…
5: Get active on social media

A presence on social media builds confidence and trust in your brand. It creates a space for you to explore your business personality and connect with customers, and stimulates conversation around your products or services.
Check out Facebook for Business for a range of built-in free tools to help you get ahead.

facebook.com/business
6: Encourage online reviews

Not only does it boost your SEO ranking, but it also builds trust through social proof and keeps expanding your brand reach to all the reviewers’ followers.
7: List on online classifieds or marketplaces

These marketing machines have a widespread audience and a solid reputation, taking much of the hard work out of advertising.

Good examples are @gumtreecoza, @OLX_ZA and Yoco's Support Small directory

supportsmall.co.za

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More from @Yoco_ZA

Apr 20, 2021
[THREAD] How to sell on Instagram: A guide for beginners 👇
Selling on Instagram doesn't have to be difficult or complicated - we discuss how to take advantage of all the features that'll give you the most out of your business profile. Read the full blog post here:

yoco.co.za/blog/article/s…
1. Paid Instagram ads

75% of Instagram users take action (purchase, or visit the website etc) after viewing Instagram ads, so it’s definitely a worthy marketing exercise. Each campaign is bespoke to your needs: set budget, target group, length of time, and location.
Read 11 tweets
Sep 1, 2020
[THREAD]: 8 reasons to build your online store using @WooCommerce 👇
1: It's free.

WooCommerce and WordPress are both open source platforms, so building your website and using the software is free.
2: It's a leading e-commerce platform.

WooCommerce powers 28% of all e-commerce websites globally. There are 5 million WooCommerce store owners!
Read 9 tweets
Jul 7, 2020
[THREAD]: Introducing Yoco’s payment gateway 🚀

Now you can plug Yoco payments into your website!

It takes 10 minutes from the time you sign up to when you can accept your first payment on your website. No card machine purchase required.
We believe selling should be simple. That’s why our payment gateway is free to access. You don’t even have to buy a card machine to get started.

Transaction fees start at 2.95% ex VAT and go down the more you sell.
Getting paid online doesn’t mean there’s more to keep track of. Every sale you make - online or through your Yoco card machine - is recorded in your Business Portal.

This makes it simple to track how you’re performing and speeds up recons.
Read 4 tweets
Apr 14, 2020
[Thread] 5 ways to cut business costs during #Covid19SA

To keep your business afloat during the COVID-19 pandemic, you will need to cut costs as critically as you can.

Here are 5 ways to cut costs effectively before making staff cuts 👇
1. Remove non-essential expenses

During your financial assessment, you would have made three expense lists (Fixed, Variable, and Periodical). From these, begin to remove non-essential expenses. These can fall within any of the three categories.
Be very critical during this step. If it doesn’t contribute to the core of your business, remove or cancel it. For periodical expenses, you might be able to defer or reschedule services, for example, vehicle maintenance or service costs.
Read 11 tweets

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