I’d pay $10/mo for an app if it all it did was subscribe to things, notice I didn’t use it, and stop the renewal. Then, if I wanted to use it again, it would resubscribe with a tap of a button. All mobile. It should show how much money it saved me by avoiding auto renewals.
Version 2 would auto downgrade/upgrade you to a certain tier assuming there’s no degradation of experience due to lack of features. For example, after COVID-19, my phone plan tier was too high because I was always connected to WiFi. I now pay $30 less a month.
Version 3 would notice when there’s a more optimal plan and prompt you to change plans. For example, Spotify came out with a new Duo plan so I switched from a family plan and saved $2/mo. No difference in service since only two of us used it.
1 million users * $10/mo * 12 = $120M ARR. It would be ridiculously high margin because it’s pure software. Lots of clever ways to do marketing. Near zero downside for users with the right pricing structure. Raise one round. Keep the team small. Stay profitable.
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