This is his wild story.
Time for a thread 👇👇👇
In the end, Repole kept coming back to fond memories of his time stocking the beverage aisle as a young boy.
“I loved watching how some brands just flew off the shelves.”
With early success, came more opportunties.
Repole would later join Crystal Geyser as Vice President of Sales.
But at the age of 29, a unsatisfied Repole wanted more.
Glaceau was founded on the idea of enhanced water, with the popular "Smartwater" being their first product.
In 2000, Glaceau introduced Vitamin Water and sales took off
In an effort to catch up to Pepsi in the non-carbonated drink market, Coca-Cola came calling.
By year end, Coca-Cola agreed to purchase Glaceau for $4.1 billion.
It's unclear, but at least hundreds of millions.
That's not even the best part.
With Repole & Bikoff routinely rewarding employees with stock, 400 employees cashed $500k+ checks from the deal.
“Kobe Bryant’s fingerprints are all over the BodyArmor brand. The brand wouldn’t be in the position it’s in if Kobe wasn’t a believer back in 2012 and 2013.”
Endorsers include:
- Mike Trout
- Megan Rapinoe
- Trae Young
- Christian McCaffrey
How bad do they want to beat gatorade?
They all got equity.
Repole worked hard and continuously pushed forward, using the lessons he learned in sports to dominate the business world.
Not bad for a 5 year, 2.2 GPA graduate...
huddleup.substack.com