Kyle Tibbitts Profile picture
Sep 2, 2020 7 tweets 4 min read Read on X
Today, we launch @fast to the world.

The Internet is decades old but huge swathes of it remain broken––forgotten passwords, long forms, needless account creation, fragmented identity––creating friction between people & the freedom they deserve to navigate online on their terms.
We’ve built something better––an upgrade for the Internet:

1-click Fast Login unifies your identity. 1-click Fast Checkout makes online purchases effortless. Our buyer dashboard makes receipts, tracking and reorder all 1-click and organizes all your Fast purchases in one place.
This is great for buyers:

They can forget passwords, skip long entry forms, shop online securely and check out with a single click so they can get back to what matters. They can rest easy knowing their experience is going to be safe, easy, and yep, fast.
This is great for sellers:

They get a button that increases conversion, boosts sales and delights customers. Batched orders reduce costs while creating a better experience for buyers. Sellers can install Fast Checkout in minutes so their customers can check out in seconds.
This is also great for launch partners like @BigCommerce.

They’ve built an incredible e-commerce platform powering thousands of online stores and now their 60,000 customers will have access to an out-of-the-box, 1-click eCommerce solution so their stores can go fast too.
None of this is possible without the hard work of @fast eng, product, design, marketing, sales and the support of the Fastronaut nation.

Today is just day one and we’re excited to build a lasting company, an iconic brand and a product that matters in the lives of our customers.
And don’t take our word for it. Listen to the customers, partners and industry leaders who know firsthand how unsolved this problem is and are excited for @fast to fix it. Join thousands who watched our #FastForward🚀 event and catch the replay here: fast.co/forward

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More from @KyleTibbitts

Sep 26, 2020
Conventional wisdom says there are too many podcasts––don’t bother making another one. But at least half the value of hosting a podcast is building the muscle to consistently create.

A thread of podcast lessons learned 20K+ listeners, 15 guests and 365 days after launching one:
Having a podcast is primarily an excuse to schedule conversations with people you’d most want to chat with one-on-one anyway.

The audience is secondary to the conversation. The more you focus on having a great conversation the more likely an audience is to be interested in it.
Similar to picking a market for a startup, the most important thing to do is pick a differentiated theme for your podcast.

This is the “wedge” that will forge your initial audience. For example, the hook for #ParadoxPodcast is Silicon Valley folks exploring topics beyond tech.
Read 23 tweets
Aug 4, 2020
Predictions for the future of Silicon Valley:

• Remains startup innovation hub for next 10+ years
• Exports more capital + advice to founders globally
• New norm: commuting 2-3 days/week into office
• Becomes startup university town @ lower price pt

(a short thread)
Talent density is a hard network effect to break. Yes, people are leaving the Bay Area –– but they're able to because of the networks they’ve built here.

Hopefully a declining cost of living makes it possible for new people to move to SV and get experience building startups. Image
The virus has broken the location monopoly. You don’t need to be in SV to build a great company. But if you’re building one in Ohio or Kenya, you may want access to $/advice from veterans who've scaled successfully. SV will need to learn to invest over Zoom and arm the rebels!
Read 6 tweets
Jun 17, 2020
Excited to share that I’ve joined @fast as Director of Marketing to help accelerate the company’s growth and mission.

After spending several weeks with the team diving into the product roadmap and the magnitude of the market opportunity, joining full-time was an easy decision.
Fast is eliminating friction on the Internet—empowering people w/ freedom to safely navigate the web on their terms not someone else’s.

To forge this future Fast is building products like 1-click login and 1-click checkout for every consumer, every device, every platform.
This is just the beginning. The longterm vision around online identity—a passwordless passport for the entire Internet––is deeply compelling.

To get there marketing will play a critical role engaging companies and consumers to expand Fast’s digital surface area across the world.
Read 4 tweets
Dec 28, 2019
Marketing lessons learned over more than a decade growing startups (thread):

Great marketing emanates from a great product. If the product sucks no amount of world class marketing can redeem it. Marketing can help make a good product great––it will never make a bad product good.
Great products need a winning distribution strategy to succeed. More specifically, great companies need a competitive distribution advantage that drives down customer acquisition costs over time.
“Build it and they will come” is a myth. Creating a product people want is necessary but not sufficient. Delivering tangible value to customers is critical, but you still need to build the onramps to get them there.
Read 32 tweets

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