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- grow organically, preferably with M&A options
- improve margin by fixed costs growing less than revenue (operating leverage) and therefore increasing profitability – either by business model, cost control, working capital etc
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- convert earnings into cash – i.e. operating profit turns into actual cashflow which can be invested at higher rates of return or distributed to shareholders
- strong balance sheet – leverage is manageable so that a downturn won’t cause restrict management
/End