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Bangtan Scholars Profile picture
@BangtanScholars
Sep 8, 2020 • 5 tweets • 4 min read • Read on X
"Every 🎶 has 2 sides: strategy & honesty don’t they? @BTS_twt is already a 🌍 superstar. I don’t think they [were] thinking ‘this single is going to be a big hit if we release it in Eng.’ That’s a shallow trick. I don’t think that is what happened.."+ @toojazzy25, Music Critic
"In my opinion…Well, this is just my interpretation, I think the 🌍 fandom of BTS who supported the group from the start surely contributed to making the group a 🌍 superstar. The group has a particularly strong fanbase in North America." - @toojazzy25, Music Critic
"In fact, BTS garnered popularity there first, before they became famous in Korea. They loved and supported BTS even when the lyrics were all in Korean." - @toojazzy25, Music Critic

@BTS_twt
"But recently, there are many conflicts within the US with Covid-19 & all. I think @BTS_twt was trying to communicate with more universal or 🌍 language with their supportive fans as a global artist, rather than trying to target one specific country." -@toojazzy25, Music Critic
"So I interpret this English single as a 🎁 for its global fans who have been supportive through & all. BTS is hugely popular to make no.1 in the US." - @toojazzy25, Music Critic

You can watch the interview with full Eng. Subs here:

@BTS_twt #BTSResearch

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More from @BangtanScholars

Bangtan Scholars Profile picture
Sep 25, 2020
An educational thread about “Microaggressions: What are they? How can we respond?”
We hope this thread is an incentive for everyone to read more about the topics of microaggressions. As always, we encourage you all to do your own research and always seek further insights surrounding these discussions.
Some scholars argue that racism, sexism, homophobia, & other forms of discrimination are no longer as obvious as in the past. Instead, people may demonstrate their biases & prejudices in more subtle ways, otherwise known as 'microaggressions'.
Read 12 tweets
Bangtan Scholars Profile picture
Sep 25, 2020
#BTSARMY researchers, students & scholars! ¬ 𝘼 𝘽𝙏𝙎 𝙎𝙩𝙪𝙙𝙞𝙤 𝙂𝙝𝙞𝙗𝙡𝙞 𝙏𝙝𝙧𝙚𝙖𝙙

#ジブリで学ぶBTS @bts_twt
「On the first day back to school/uni/work. You ask those around you...Do you know BTS?」

#ジブリで学ぶBTS @bts_twt
「#BTSARMY trying to explain to their professors, department heads or educators why BTS is worthwhile of studying. Our BTS research is valid!」

#ジブリで学ぶBTS @bts_twt
Read 13 tweets
Bangtan Scholars Profile picture
Sep 24, 2020
"...the more impact one makes in the public eye, the more critics come out...to challenge that impact. However, regardless of what naysayers think, BTS have proven their importance on a 🌍 scale, & dismissing the Korean band will not change that." @BTS_twt
bit.ly/33ZUmEW
"Despite these accomplishments showing how BTS have pushed through western gatekeepers, the group still faces xenophobia and microaggressions outside of South Korea."

@bts_twt #BTSResearch
"On a macro-level, @bts_twt have shown their importance. They broke into the 🌍 music industry, repeated their success, & are sought after to speak about 🌍 issues. Refusing to acknowledge that does not make the band any less important, +"

#BTSResearch
Read 4 tweets
Bangtan Scholars Profile picture
Sep 23, 2020
“Revenues from @BTS_twt activities account for just half our total revenues...We will help them grow as iconic artists, such as Rolling Stones or Metallica, who make 💵 from performing just once every couple of years.” -Han Park, Big Hit’s Investment & Strategy Head. #BTSResearch Image
"Big Hit has been building a business model to maximize profits even without its artists’ activities...The indirect participation events made up almost half of Big Hit’s revenue in the 1st quarter of this year, up from 31% in 2018."

@BTS_twt #BTSResearch
[During Enlistment]

"Big Hit believes it can generate a steady stream of revenue from BTS in many ways: through solo & smaller group performances; indirect participation through online concerts, mobile games & video content; as well as merchandise sales."

@BTS_twt #BTSResearch
Read 7 tweets
Bangtan Scholars Profile picture
Sep 21, 2020
"I don't think artists lose mkt. value because of their age. U2 isn't young anymore, but it's not lost its value, has is it? When @BTS_twt reaches their 30s, it will be possible to deliver age-appropriate msgs. & provide inspiration. Even when you're in your 50s [&] after that."
Since 2016, Big Hit Ent has been rapidly increasing.

Source: South Korea’s Financial Supervisory Service

@BTS_twt #BTSResearch Image
Big Hit Ent. Surpassing the BIG 3.

Statistics are from the year 2019.

Source: South Korea’s Financial Supervisory Service

@BTS_twt #BTSResearch Image
Read 5 tweets
Bangtan Scholars Profile picture
Sep 19, 2020
Who is behind the stage production for #BTS iHeartRadio Music Festival alongside Big Hit Ent.?

Meet ZanyBros.

Previously, they also helped in the filming of NMD, N.O., War of Hormone, Come Back Home.

Let's learn more about 📽️ production.
Thread below!

@BTS_twt #BTSResearch
"Zanybros was founded in 2001, by director Hong Wonki and videographer Kim Junhong. This company is now one of the most distinguished MV production companies in Korea."

@BTS_twt #BTSResearch Image
"They have collaborated with a plethora of artists including BTS, GG, TVXQ & etc. for video production & attained international fame with their quality creations. So far, the pair has filmed nearly 1,500 videos."

@BTS_twt #BTSResearch
Read 13 tweets

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