The pandemic and Trump has shown America how overrepresented sports - particularly American football - is in our culture.

Our outsized perception of the importance of sports is a new development in history, and entirely due to ESPN and 24/7 media, which originated in the 1980s.
Our blind willingness to check humanity at the door for a "sport" that w/out media wouldn't exist b/c no one plays it past 21 w/out pay began w/ the 24/7 access cable TV granted media to individuals. ESPN used that to reinvent our perception of the importance of American football
After cable subscribers, college football is ESPN's biggest revenue producer. Full integration of college football teams only took place in the 1980s after ESPN sent TV rights fees skyward, giving schools an incentive to win. So schools sued NCAA for rights and signed more Blacks
I've been working on content related to this and many other subjects and this is a small taste of it. Stay tuned.

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with SportsbyBrooks

SportsbyBrooks Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!

Follow Us on Twitter!