The pandemic and Trump has shown America how overrepresented sports - particularly American football - is in our culture.

Our outsized perception of the importance of sports is a new development in history, and entirely due to ESPN and 24/7 media, which originated in the 1980s.
Our blind willingness to check humanity at the door for a "sport" that w/out media wouldn't exist b/c no one plays it past 21 w/out pay began w/ the 24/7 access cable TV granted media to individuals. ESPN used that to reinvent our perception of the importance of American football
After cable subscribers, college football is ESPN's biggest revenue producer. Full integration of college football teams only took place in the 1980s after ESPN sent TV rights fees skyward, giving schools an incentive to win. So schools sued NCAA for rights and signed more Blacks
I've been working on content related to this and many other subjects and this is a small taste of it. Stay tuned.

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