Job opening at @weareyuvaa:
Research Associate with 2-4 years work ex, ideally at a reputed research firm.
Should've knowledge of qual/quant + analysis + creating research methodologies + conducting research.
Should've worked with youth.
Mail CVs to yash@yuvaa.co.in.
Please RT :)
Job opening #2 at @weareyuvaa:
Editor with 3-5 years work ex, ideally at reputed digital firms.
Should have end-to-end knowledge of post production.
Should have worked across genres, on youth-led/focused YouTube + Instagram videos.
Mail CVs to kevin@yuvaa.co.in.
Please RT :)
We're expanding, and have more job opportunities across creative/sales/community/research coming up. Please keep following the thread, in case you're interested :)
HIRING ALERT @weareyuvaa
Social media exec with 6 months - 1 yr work ex.
Should have video editing skills. Design skills are a bonus!
Should have a knack for social media trends + formats and can keep up with the internet's dynamic *fun*ctions.
Send CVs to careers@yuvaa.co.in.
HIRING ALERT @weareyuvaa
Social media exec with 1-2 years work ex for working on Yuvaa's Twitter feed + editorial.
Ideally from an journalism/mass media background.
Should be comfortable with video.
Should have knowledge of student issues & should know fake news from real one!
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#Thread on the memeification of the Amber Heard-Johnny Depp trial:
Alright, so I know I'm going to get hate for this thread, but I'm a bit fed up of seeing the hundreds of (mostly Heard) parody videos + memes from the trial, and I'm a bit sick about what they represent.
1/n
First: everything I know about the trial, I know against my will. I've never sought out, read up on, or watched videos of the trial - until it started seeking me. Until I wasn't able to escape it. Until it became pop culture the same way Trump did, *before* he was elected.
2/n
Second: I'm not going to get into the facts of the trial, because at this time, everyone has their own facts (her truth, his truth, the truth).
Irrespective of the trial's outcome, Heard has already lost. She's not a survivor, she's not even a perpetrator, she's a meme now.
3/n
I keep thinking about the 23-year-old software engineer from IIT Hyderabad, who has been caught and jailed for giving a rape threat to Virat Kohli's infant daughter.
I'm glad he's being held accountable - but it's disturbing and tragic to see: this is who we are now.
His background seems antithetical to his actions:
- He studied in a premiere Indian education institution
- He worked at a top-tier food startup
- He is a software engineer who was studying to do a masters in the US
- He is from a higher socio-economic background
- He is 23!
And yet, why would a young Indian, who was well on the path of achieving the Indian 'middle-class dream', peddle in and pursue such horrific hatred?
What's more disturbing is: this is not even a question being asked, because of how normalised and endemic this hate has become.
For the last few days, I've not been thinking of Aryan Khan, the son of superstar Shah Rukh Khan, but of Aryan, a 23-year-old young Indian, who was caught by an investigative agency for an alleged misdemenor. And I've been thinking about his mental health.
This is a young Indian, who has allegedly broken a law, with an offence that ultimately harms no one else but his own self.
Yes, there is no legal justification for what he did, but the criminal ramification of it must be a punishment commiserate with the scale of the offence.
But this young man is now the topic of discussion on every media channel, all debates, on trending topics, at homes, on Whatsapp groups and in some very mean memes. Everyone has an opinion on him. MANY want him to be held accountable for the allegeged misdemenor (still unproven).
I haven't been able to write much since the second wave. Initially, it was the emotional toll that led to, what is called, 'compassion fatigue' (aka, I was dead inside). But I realise now it's more than that: it's 'commodification fatigue'.
2/ I'm exhausted. Of seeing how the internet has turned every thought, feeling and action into a commodity. And worse, we have now started ascribing value to people based on whose emotion - in the shortest, smartest, snazziest way - can fetch the most likes, shares & validation.
3/ So there is a performance pressure on everyone to 'build in public':
From startup founders to estate agents to doctors, everyone has to now be a content creator, to stay relevant.
And from engineers to lawyers to artists, everyone has to now be a commentator, to feel relevant.
Roles for 3-6 yrs work ex:
- A campaigns & programmes lead with work ex in impact organisations
- A community growth lead who's built online + offline campus communities
- A video content lead with YouTube expertise
- A social media all-star
Please RT :)
After a tough second wave, July's been exciting for @weareyuvaa, and we have awesome things lined up this year across content, campaigns, community, campus activations and research, with some of India's most respected brands & impact organisations.
Mail us on career@yuvaa.co.in.
With your mail, and as part of the profile you're applying for, send us a cover note on what you would like to build for us at Yuvaa and why you care so much about building it :)