August 2020 US NPD THREAD - Consumer spending across video game hardware, content and accessories totaled $3.3B in Aug 2020, a 37% increase when compared to a year ago. Digital content on console, mobile and subscription were among largest growth segments.
US NPD TOTAL SPEND - Year-to-date spending reached $29.4 billion, 23 percent higher than the same period in 2019. Content, hardware and accessory spending each increased by more than 20 percent when compared to the same period a year ago.
US NPD CONTENT - Video game content spending reached $2.9 billion in August 2020, increasing 37 percent when compared to a year ago. Year-to-date content spending now exceeds $25.9 billion, a 22 percent increase compared to prior year.
US NPD SW - Madden NFL 21 was the best-selling title of August, with double-digit percentage dollar sales growth when compared to the release month of Madden NFL 20. Madden NFL 21 debuts as the #6 best-selling game year-to-date.
US NPD SW - This is the 21st consecutive year that a Madden NFL franchise release has the best-selling game in its release month. Madden NFL is the best-selling Sports (and 3rd best-selling overall) video game franchise in US history.
US NPD SW - UFC 4 was the second best-selling game of the month, setting a new franchise launch month sales record for an Electronic Arts published UFC title. UFC 4 ranked as the third best-selling game of August on both PlayStation 4 and Xbox One.
US NPD SW - Final Fantasy VII: Remake returned to the top 20 best-selling titles chart (#19) in August after finishing ranked 41st in July. The title was featured at a discounted price digitally on the PlayStation Store.
US NPD SW - The Legend of Zelda: Breath of the Wild was the 6th best-seller of Aug on Nintendo Switch. It has ranked among the top 7 best-sellers on Switch for 42 consecutive months. It is as the 10th best-selling game on Nintendo platforms in US tracked history.
US NPD SW - August 2020 Top 20 Sellers
US NPD SW - YTD 2020 Top 10 Sellers
US NPD SW - 12 Months End August 2020 Top 10 Sellers
US NPD SW - August 2020 Nintendo Switch Top 10 Best-Sellers
US NPD SW - August 2020 PlayStation 4 Top 10 Best-Sellers
US NPD SW - August 2020 Xbox One Top 10 Best-Sellers
US NPD HW - Hardware spending increased 37% in Aug 2020 when compared to a year ago, to $229m. Year-to-date spending on hardware increased 23 percent vs YA, to $2.0 billion.
US NPD HW - Nintendo Switch set a new US August hardware dollar sales record, besting the August 2008 dollar sales of the Nintendo Wii. Nintendo Switch unit volume more than doubled when compared to a year ago. Switch was the best-selling hardware platform of the month.
US NPD ACCESSORIES - Spending on Accessories reached an August record $166 million, increasing 42 percent when compared to a year ago. Year-to-date spending gained 26 percent to an all-time high $1.4 billion.
US NPD ACCESSORIES - Gamepad, Headset/Headphone and Steering Wheel spending each set new August and year-to-date US sales records.
US NPD ACCESSORIES - The PS4 DualShock 4 Wireless Controller Black was the best-sellling Accessory of August, while the Xbox Elite Series 2 Wireless Controller remained the best-selling Accessory of 2020 year-to-date.
US NPD ACCESSORIES - The best-selling Headset of both August, as well as 2020 year-to-date, was the Xbox One Ear Force Recon 70 Gaming Headset - Black from Turtle Beach.
US NPD ACCESSORIES - The Logitech G920 Driving Force Racing Wheel for Xbox One was the best-selling Steering Wheel in August 2020 as well as year-to-date.
And just now I see the typo? Argh.

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More from @MatPiscatella

21 Apr
MAR 2020 US NPD THREAD - Nintendo Switch sets a new March hardware sales record, while Animal Crossing: New Horizons is one of Nintendo's fastest selling games in history. Here are all the U.S. Video Game market highlights from The NPD Group!
US NPD VG - March 2020 tracked spending across Video Game Hardware, Software, Accessories and Game Cards totaled $1.6 billion, gaining 35 percent when compared to a year ago. This is the highest reported spend for a March month since the $1.8 billion achieved in March 2008.
US NPD VG - Year-to-date 2020 tracked spending across Video Game Hardware, Software, Accessories and Game Cards totaled $3.0 billion, declining 4 percent when compared to a year ago.
Read 23 tweets
12 Dec 19
NOV 2019 US NPD THREAD - Pokemon Sword and Shield set a new franchise sales record, Call of Duty: Modern Warfare repeats as the best-selling game of the month and Respawn Entertainment reaches its own record. Here's Nov 19 from The NPD Group!
US NPD VG - November 2019 tracked spending across video game hardware, software, accessories and game cards totaled $2.3 billion, declining 19 percent when compared to a year ago.
US NPD VG - Year-to-date spending across tracked video game hardware, software, accessories and game cards has fallen 12 percent when compared to 2018, to $11.6 billion.
Read 19 tweets
14 Nov 19
OCT 2019 US NPD THREAD - Call of Duty: Modern Warfare debuts as the best-selling game of 2019 and Switch leads hardware (again). Here are all the U.S. Video Game market highlights from The NPD Group!
US NPD VG - October 2019 tracked spending across video game hardware, software, accessories and game cards totaled $1.03 billion, the second highest total for an October month this decade, trailing only the record setting $1.57 billion in October 2018.
US NPD VG - The October 2019 spending declines can be primarily attributed to fewer blockbuster releases compared to October 2018, as well as Call of Duty: Modern Warfare having two fewer weeks in the October tracking month than Call of Duty: Black Ops 4 did a year ago.
Read 22 tweets
30 May 19
The push to subscription and cloud based gaming services has one fundamental assumption baked in... that there is an untapped customer base out there that has balked at joining the current PC or Console gaming ecosystems. But what if this assumption proves incorrect?
According to EEDAR's Gamer Segmentation Report, 2 out of 3 Americans plays Video Games of some sort. Of those that play, half have spent $0 over the past 6 months on gaming, choosing only free to play, primarily Mobile, games.
Let's start with the 2 out of 3 that play Video Games. Are the remaining 1 out of 3 active rejecters of Video Games, and an audience that will not adopt even Mobile games, let alone more immersive content? I'd argue that a high percentage of this group are likely exactly that.
Read 8 tweets
22 Jan 19
THREAD - Led by Super Smash Bros. Ultimate, tracked Dec sales reached $3.4B, +2% vs YA. Nintendo Switch finishes as the year's top HW platform, while Red Dead Redemption 2 is the best-selling game of the year. Here are all the U.S. market highlights from The NPD Group!
US NPD VG - Dec 18 tracked spending across VG HW, SW, ACC & GC totaled $3.4B, +2% vs YA. Gains in Accessories and Game Card spending offset declines in Hardware and Software spend. This is the highest total tracked consumer spend for a December month since December 2015.
US NPD VG - Annual spending across tracked Video Game Hardware, Software, Accessories and Game Cards increased 13 percent when compared to 2017, to $16.7 billion. This is the highest annual tracked consumer spend total since the $17.4 billion generated in 2011.
Read 26 tweets
19 Dec 18
Quick hit takes from Nov NPD: PS4 led the month in Units, but did face some out of stocks, esp during BF. Switch did great, big growth in Units and Dollars, Xbox One sales levels were also strong, helped by promotional efforts. All 3 did very well.
I was hoping to see stronger results from the PSVR bundling and promotion efforts, hopefully momentum can accelerate in Dec. Spyro, Fallout 76, God of War were my big SW surprises.
Call of Duty: Black Ops 4 and Red Dead Redemption 2 are quite close in YTD sales. I still see Red Dead Redemption 2 ending as the year's best-seller, but I think it will remain very close. How next year will comp to this I've no idea, because these games are generating big $.
Read 7 tweets

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