We’ve interviewed 100+ online writers about why they write and what their biggest challenges are.

A few learnings:


The vast majority of writers do *not* write to build an audience, accelerate their career, or become internet famous.

They write because it helps them think.

Nearly every other benefit is secondary.

Just about every writer struggles to pick a niche.

Writing-inclined people are interested in lots of things.

Almost everybody struggles to commit to one.

There is no one path to success.

Sometimes, one blog post explodes and brings in thousands of loyal readers.

Other times, a writer spends years building a reader base one-by-one.

We have yet to meet two successful writers who “made it” in the exact same way.

Nearly everybody struggles to make time to write.

Even prolific writers struggle to carve out the time to do good work.

Good writing requires time.

There are few shortcuts.

Writing publicly has produced life-changing outcomes for nearly everybody we’ve interviewed.

Often, the outcomes are career-related, where great writing brings in new clients or new partners.

But sometimes it’s personal, where writing has attracted like-minded friends.
There are plenty more similarities across the scores of writers we’ve interviewed.

If there’s one overarching theme, it’s this:

Writing is like any other craft -- exciting, challenging, and rewarding.

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