Myth No. 5 - 'Numeric values can't be placed on art'

Within the Impact & Insight Toolkit, dimensions statements ask respondents to state their level of agreement on a scale of 0 - 100. The numbers are indicative of attendees' perspectives on a given piece of work. (1/3) Image
Alongside other values, they tell a story more detailed than your average survey questions. To quote one of our users, (2/3)
'I think the increased level of detail that metrics produce can inform practice and therefore inform our approach to developing new audiences much more effectively than the standard audience question that I have seen for years about whether people liked what they have seen.'(3/3)

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