1/ The evolution of the Product Manager function at most startups
2a/ The 3 jobs of a Product Manager:
1. Shape the product: Harness insights from customers, stakeholders, and data to prioritize and build a product that will have optimal impact on the business
2. Ship the product: Ship high-quality product on time and free of surprises
...
2b/ ...
3. Synchronize the people: Align all stakeholders aligned around one vision, strategy, goal, roadmap, and timeline to avoid wasted time and effort
3/ Signs you may need a full-time product manager:
🐌 Frequent bottlenecks
⚔️ Frequent misalignment
💡 A burning need to go deep on a problem (post-PMF)
4/ When companies hired their first Product Manager
Less than a month ago I published part 1 of my essential reading series, and it’s already my 9th most popular post of all time. There’s a growing need for curated, thoughtful content as an antidote to the endless slop filling our feeds and inboxes.
To continue building the highest-signal-to-noise library for product builders, I’ve picked 10 additional timeless reads that you probably haven’t read but should. The pieces below cover a wide spectrum of advice around growth, leadership, communication, entrepreneurship, and more.
I’m not including books here—that list is yet to come. If you have suggestions for essays I’m still sleeping on, please share them in the comments.
There’s so much content flying at us these days, it’s hard to separate the “this sounds smart!” from the “this is genuinely correct, helpful, and timeless.”
Below are seven essays that have had the most impact on my product career—that I find myself quoting from, sharing with people, and coming back to most often, even though most are decades old.
I’d love your help building out this list. What’s missing? Share a link in the comments. Bonus points for sharing stuff people may not have heard of.
(P.S. I’m not including books—yet. This is the beginning of an essential and timeless reading library specifically for product leaders.)
1. Remote jobs are shrinking fast (down 35% from peak)
2. There’s been a shift to hiring more senior candidates
The chart below shows the proportion of open PM jobs by level over time.
If you look at the light blue and dark blue segments below (i.e. Senior and Lead/Senior++ roles), you can see they have definitely grown from early 2023 in the percentage of PMs being hired. In particular, Lead/Senior++ roles are growing their percentage of open roles the fastest. And the share of Entry/Mid-level roles (the pink segment) has decreased the most since early 2023.
3. More than one in five open PM roles is based in the San Francisco Bay Area. The share grew from 15.4% to over 20% in the past two years, and it appears to be growing further.
The rise of product management over the past 25 years.
Huge growth for 20+ years, followed by a plateau over the past couple of years.
This tells us the PM role isn’t going through the hypergrowth it saw earlier this decade, but it’s also not shrinking. This seems like a good and healthy thing all around.
Numbers-wise, there are about 450,000 active PMs in the U.S. right now, and 2,500 to 4,500 are being hired each month.
Here are the top hirers of PM roles over the past few years:
As a comparison, here’s the engineering role over that same time frame—similar growth trajectory, also a bit of a slowdown in the past one or two years, though not as much of a slowdown as PMs. Again, this seems right and healthy.
In most hiring processes, you’re lucky to get 45 minutes to chat with a candidate before having to make a thumbs-up or thumbs-down decision.
How do you use that precious time to get the most important information about the candidate?
For over a year now, I’ve been asking my illustrious podcast guests to share their favorite interview questions (nearly 150 guests now!), and the collection of questions that’s emerged is like nothing I’ve seen elsewhere. These are not just great questions—they are exceptionally good at pulling out the essential insights about the candidate in the least amount of time.
Below, I'll share some of my favorite high-signal-to-noise interview questions, including what to look for in a great answer, grouped by theme. To see the full list, don't miss today's newsletter post (link below).
How to learn the most about a candidate from a single interview question—High-signal-to-noise interview questions inspired by my 150+ podcast guests
Question 1: Talk me through your biggest product flop. What happened and what did you do about it?
“I look for people being brutally honest about how bad it was and why it failed. The rest of the interview, they’re trying to tell you all the wonderful things they did and all the accomplishments they had. And so I think the rawer the answer in terms of how bad it was and why, the better.”
—Annie Pearl, corporate vice president at @Microsoft, ex-CPO at @Calendly
Every startup can be distilled into a simple equation.
And until you can express yours as one, you don’t fully understand your business.
Having this equation gives you a map for understanding your biggest growth drivers, your key inputs and output, and once your teams are aligned behind it, and the equations operationalized, you’ll experience a huge force multiplier—because every team will be focusing their energy on the same (high-leverage) levers.
I teamed up with @danhockenmaier to collect the detailed equations for the eight most common tech business models: