Combining Facebook ads with google display ads is so effective for ecommerce!

Here's one easy way you can do this...

- Install your Facebook & Google pixel on your website

- Run Facebook ads (traffic) to a cold audience and lead them to your website
/ because your google pixel is installed on your website, google will have a record of all the leads you've brought from Facebook /

- Shamelessly Retarget the leads (now warm) with google display ads showing them the products they showed interest in.
Google display ads are those ads you see when you click almost any blog or website.

They're everywhere!

so it will be almost impossible for your Facebook leads to miss your products.

Whether or not they're visit Facebook.

You can also do this with Instagram & google ads.
Want to learn more about google ads, you can follow my friend @ademiluyi_ade

He taught me everything I know about it and he's awesome at it!

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More from @bena_hili

17 Sep
9 things to note before running a Facebook Ad

You'll need this. 💁🏿‍♀️

1. A Facebook Page and Facebook Profile are two different things.

You need to create a Facebook page using your Facebook Profile to be able to run sponsored ads
2. Clicking “boost post” or “promote” directly from your Facebook page is like going to the beach, taking your ad money and throwing it into the ocean

Next point explains why.
3. Facebook has a Platform for you to create and manage their ads.

The Facebook business manager.

Create a Facebook business manager account and an ad account

- Here's a tutorial to help you get started with this

Read 12 tweets
16 Sep
Take out $100 this month

Run Traffic ads to build a list of people who are interested in your products (with FB ads)

Nurture your list with emails (3 - 7 days)

/make sure you're nurturing them with very valuable content/

Introduce and sell your products to...
them with your next set of emails.


Email 1 - Introduce your product to them and explain how it can help them solve their problem

Email 2 - Share a testimonial with them in the form of a story and tell them more about your product
Email 3 - Counter a Bias you know they currently have in their heads (could be price or whether they believe it will work for them)

Email 4 - Offer some more valuable content and pitch them your product in the post script.

If you're able to build a list of 1000 people and...
Read 4 tweets
12 Aug
How I Mastered Facebook Ads in 14 days - As a Complete beginner

(From complete beginner to selling 5-10 Units of my products and Making an average Daily revenue of N87,500)

When I first started running Facebook ads, I had absolutely no idea what I was doing.
Yes I watched some YouTube videos.

I read some blog posts.

And I even attended a Beginner Facebook ads class.
I knew the basic stuff like

1. You should run your ads through Facebook Business manager and not use boost post

2. That you can run your Instagram ads through Facebook

3. I knew about custom audiences and lookalike audiences (in theory)
Read 22 tweets
8 Aug
Facebook ads not converting? Fix your Campaign Objective!

Here’s how…

This is a short guide on how to pick the best campaign objective for your Business goals!
Before running any ads, you need to understand 3 things.

1. Facebook can not read your mind

2. The algorithm will do exactly what you ask it to

3. If you put in the wrong objective, you will get the “wrong results”
The first step in the Facebook ad creation process is -

Selecting Your Campaign Objective!

Here’s what this looks like
Read 17 tweets
7 Aug
Banned Facebook Ad Account - 9 Most Common Reasons Why

And How to Get it Back!

Before running your ads on Facebook, you need to know this.

Facebook is not conniving with your village people to sabotage you.
So, if you keep getting banned or rejected… Don’t give up or get depressed.

Just figure out what you’re doing wrong and fix it.

As a Facebook Ads Strategist and Coach I have managed ads for businesses in different Niches.
And we have been banned several times for different reasons.

But we almost always figure out why... get the ad account back, and keep moving.

That said, here are the 9 Most common reasons why Facebook will Ban or Suspend your Ad Account -
Read 32 tweets
8 Jun
A fun and emotional (at least for me) thread!

Sometimes when I'm sad, I go through the Instagram feed of my first Business!

I started this business in 2016 at the age of 18 with my partner, Divine.

In this thread, I'll share some lessons I learned as a first time CEO 😂 ImageImageImageImage
Lesson 1: Don't be afraid to start small!

We started this business with a capital of I think N20,000 😂😂

10k each... my allowance for the month then was N20,000.

I was really broke but super excited to finally create something I was really passionate about! Image
Lesson 2: Friends that can't support you financially can offer their services to you for free!

we got our logo for free!

Divine's boyfriend sent us these 2 options...

We picked the first one because it was simpler ImageImage
Read 13 tweets

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