1/ Julian Shapiro is an exceptional growth marketer and online writer.

He defines Twitter as a "persistent channel" and says you don't need luck to succeed - just persistent use of the platform.

Here is @Julian's strategy on how to grow on Twitter and use it persistently.
2/ There are two archetypes of Tweets that get people to Retweet

• Reference tweets = Followers and Retweets
• Knowledge bombs = Retweets
3/ Reference Tweets - These will get you followers

EX. "If you do the following 5 things, you'll be more successful in business"

People RT these to add them to their feed for reference later.

These drive followers because people think, "I want more of that"
4/ Knowledge bombs - Retweets

When you eloquently explain something everyone is thinking but no one can say. (Most of @naval)

These will drive RTs, but not necessarily followers because it's a one-off.
5/ The *best* way to gain followers is through Tweet storms.

Search Hacker News or Reddit for opinions you feel strongly towards or are passionate about.

When you find one, write a tweet storm agreeing or disagreeing with that opinion
6/ Example Tweet Storm

• Everyone on Reddit is saying Growth Marketers need to do X
• You think growth marketers need to do Y


" Everyone thinks Growth Marketers need to do X.
In reality, they need to do Y."

Write a thread explaining why or end it with a zinger

7/ Twitter isn't a firehouse. Don't treat it like one.

You want to Tweet ~8:50 AM PST and 8:00 PM PST

All great accounts spend ~30 min/Tweet and Tweet 2x a day.
8/ Use the algorithm

The algorithm will lift Tweets that have a ratio of 10 - 25% retweets to impressions.

It will also lift Tweets that use keywords (VC, startup, crytpo). Google, "Twitter following topics" and use those effectively.
9/ Optimize your bio

Use analytics.twitter to see how many page impressions your profile gets compared to followers.

Use that # as a baseline and try new things on your profile
10/ Why should people follow you?

Open your bio with "Writing/Tweeting about X and Y"

Use your pinned Tweet as a deliverable for what your bio talks about.
11/ How to start from 0?

Start by hitting a critical mass of people

Use "Contact Plus" + "Floch.Network" to pull people from your circle.

Your friends/family will interact with your account more than anyone, leverage that.
12/ How to write Tweets others want to Retweet

Be the first person to write what everyone is thinking but haven't said.

Spot something wrong with your specific industry and point it out in a specific and elegant way.

Talk about a contrarian truth
13/ Your best Twitter content will be:

A. Stuff your passionate about
B: Have strong opinions about
14/ "Twitter is a glorified injection mechanism for Newsletter subscribers" - @Julian
15/ TLDR;

• Best way to grow on Twitter is through Tweet storms
• Optimize your bio to tell people what they'll get
• Use your pinned Tweet to show a deliverable of what your bio claims
• Use keywords from Following Topics

• • •

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More from @daltonmabery

19 Sep
In April of this year, I started posting weekly videos on Youtube.

Over 1,400 subscribers later, I was able to monetize my channel.

Here are some lessons I learned (Thread)
Start with a narrow niche

Until I started making tutorials on Roam Research, I had no traction. For an entire month, I put out two Roam tutorials/week and finally was gaining some traction.
Look for ideas everywhere

I would search Reddit and the Roam Slack for questions people were asking and explain the answer to them. I would also search "Roam Research" on Twitter to see what questions people were asking.

The audience was *much* smaller in March.
Read 9 tweets
5 Sep
James Clear is a #1 NYT bestselling author and has over 800,000 people subscribed to his weekly newsletter.

From building better habits to creating a lifestyle, here are @JamesClear top tweets condensed into one thread.
• Aim to be great in 10 years.
• You don't need more time. You need to focus better.
• Focus on habits that have a high rate of return.
(Sleep 8+ hrs. per day, walk each day, drink more water, etc.)
• The ultimate productivity hack is saying no.
• Working on a problem reduces the fear of it.
• Most people lack clarity, not motivation.
• Your first will always be bad. Just put in the reps and watch it compound.
Read 12 tweets
3 Sep
1/ In June, my Twitter profile received 16,600 impressions.

In August, it had 372,000 impressions.
An increase of 2140.96%. How'd that happen?

I started writing threads. Some worked, some didn't.
Here are some lessons I learned.
2/ The success of a thread is determined by two factors:

1. The language used in the first Tweet
2. Who Retweets it

Let's look at some data
3/ First, the language used in the intro Tweet.

This Tweet had 957 impressions with 70 engagements. Why so low? It's boring.

It doesn't explain what someone would learn if they read the thread.

I thought the content was great, so I changed things up.

Read 8 tweets
28 Aug
Tiago Forte is the mastermind behind most modern Personal Knowledge Management theories. He's also a genius in online courses.

From note-taking to productivity, business, and life – here are @fortelabs top tweets condensed into one thread.
2/ On Note-Taking pt.1

• Write digital notes when you want your mind to move faster. Write with pen and paper when you want your mind to move slower.
• Don't set up an impossible note-taking system that you'll never be able to meet. Stay simple. Take a lot of notes.
3/ On Note-Taking pt.2

Every idea you have should go into either:
• a task manager
• a note-taking app
• something else for random thoughts

Your brain is for thinking of ideas, not holding them.
Read 10 tweets
26 Aug
David Perell is one of the most prolific writers of the digital era. He's also a great coach.

Here is his Ultimate Guide to Writing Well by @david_perell condensed in one thread. Enjoy.
2/ We're living in the age of leverage

• Create an online home. If you don't have a website, build one today and publish it tomorrow.
• Leverage = Oppurtunity
3/ You don't need to have original ideas

Instead of writing new blogs, try the:

• Thought Leader Strategy - Create a summary of your favorite thought leader's best work.
• Idea Strategy - Curate a list of best resources for an idea you're interested in.
Read 16 tweets
25 Aug
1/ There are no "right" apps to use for note-taking or task management. But sometimes it's helpful to see what other people are using.

With that, here's a quick thread on My Productivity Stack: The apps I use to build my second brain
2/ Notion - My life OS

Everything in Notion revolves around my Dashboard. I use it as a jumping-off point to access my life silos for ideas, content trackers, and other basic organization.
3/ Obsidian - Live notes, thoughts, and ideas

Obsidian is most like my "second brain". I use it to take notes on articles, research topics or ideas I'm curious about, and practice the bullet journaling method throughout the day.
Read 7 tweets

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