1/ Julian Shapiro is an exceptional growth marketer and online writer.
He defines Twitter as a "persistent channel" and says you don't need luck to succeed - just persistent use of the platform.
Here is @Julian's strategy on how to grow on Twitter and use it persistently.
He defines Twitter as a "persistent channel" and says you don't need luck to succeed - just persistent use of the platform.
Here is @Julian's strategy on how to grow on Twitter and use it persistently.
2/ There are two archetypes of Tweets that get people to Retweet
• Reference tweets = Followers and Retweets
• Knowledge bombs = Retweets
• Reference tweets = Followers and Retweets
• Knowledge bombs = Retweets
3/ Reference Tweets - These will get you followers
EX. "If you do the following 5 things, you'll be more successful in business"
People RT these to add them to their feed for reference later.
These drive followers because people think, "I want more of that"
EX. "If you do the following 5 things, you'll be more successful in business"
People RT these to add them to their feed for reference later.
These drive followers because people think, "I want more of that"
4/ Knowledge bombs - Retweets
When you eloquently explain something everyone is thinking but no one can say. (Most of @naval)
These will drive RTs, but not necessarily followers because it's a one-off.
When you eloquently explain something everyone is thinking but no one can say. (Most of @naval)
These will drive RTs, but not necessarily followers because it's a one-off.
5/ The *best* way to gain followers is through Tweet storms.
Search Hacker News or Reddit for opinions you feel strongly towards or are passionate about.
When you find one, write a tweet storm agreeing or disagreeing with that opinion
Search Hacker News or Reddit for opinions you feel strongly towards or are passionate about.
When you find one, write a tweet storm agreeing or disagreeing with that opinion
6/ Example Tweet Storm
• Everyone on Reddit is saying Growth Marketers need to do X
• You think growth marketers need to do Y
Tweet:
" Everyone thinks Growth Marketers need to do X.
In reality, they need to do Y."
Write a thread explaining why or end it with a zinger
🔂
• Everyone on Reddit is saying Growth Marketers need to do X
• You think growth marketers need to do Y
Tweet:
" Everyone thinks Growth Marketers need to do X.
In reality, they need to do Y."
Write a thread explaining why or end it with a zinger
🔂
7/ Twitter isn't a firehouse. Don't treat it like one.
You want to Tweet ~8:50 AM PST and 8:00 PM PST
All great accounts spend ~30 min/Tweet and Tweet 2x a day.
You want to Tweet ~8:50 AM PST and 8:00 PM PST
All great accounts spend ~30 min/Tweet and Tweet 2x a day.
8/ Use the algorithm
The algorithm will lift Tweets that have a ratio of 10 - 25% retweets to impressions.
It will also lift Tweets that use keywords (VC, startup, crytpo). Google, "Twitter following topics" and use those effectively.
The algorithm will lift Tweets that have a ratio of 10 - 25% retweets to impressions.
It will also lift Tweets that use keywords (VC, startup, crytpo). Google, "Twitter following topics" and use those effectively.
9/ Optimize your bio
Use analytics.twitter to see how many page impressions your profile gets compared to followers.
Use that # as a baseline and try new things on your profile
Use analytics.twitter to see how many page impressions your profile gets compared to followers.
Use that # as a baseline and try new things on your profile
10/ Why should people follow you?
Open your bio with "Writing/Tweeting about X and Y"
Use your pinned Tweet as a deliverable for what your bio talks about.
Open your bio with "Writing/Tweeting about X and Y"
Use your pinned Tweet as a deliverable for what your bio talks about.
11/ How to start from 0?
Start by hitting a critical mass of people
Use "Contact Plus" + "Floch.Network" to pull people from your circle.
Your friends/family will interact with your account more than anyone, leverage that.
Start by hitting a critical mass of people
Use "Contact Plus" + "Floch.Network" to pull people from your circle.
Your friends/family will interact with your account more than anyone, leverage that.
12/ How to write Tweets others want to Retweet
Be the first person to write what everyone is thinking but haven't said.
Spot something wrong with your specific industry and point it out in a specific and elegant way.
Talk about a contrarian truth
Be the first person to write what everyone is thinking but haven't said.
Spot something wrong with your specific industry and point it out in a specific and elegant way.
Talk about a contrarian truth
13/ Your best Twitter content will be:
A. Stuff your passionate about
B: Have strong opinions about
A. Stuff your passionate about
B: Have strong opinions about
14/ "Twitter is a glorified injection mechanism for Newsletter subscribers" - @Julian
15/ TLDR;
• Best way to grow on Twitter is through Tweet storms
• Optimize your bio to tell people what they'll get
• Use your pinned Tweet to show a deliverable of what your bio claims
• Use keywords from Following Topics
• Best way to grow on Twitter is through Tweet storms
• Optimize your bio to tell people what they'll get
• Use your pinned Tweet to show a deliverable of what your bio claims
• Use keywords from Following Topics
• • •
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