Z Profile picture
Sep 17, 2020 9 tweets 2 min read Read on X
This afternoon, I spoke with a veteran legal expert ON THE LABEL SIDE who has anonymously shared their thoughts with me on the #KanyeWest recording contract(s) with UMG and his decision to share those contract(s) with the world on Twitter. More analysis tomorrow, but for now...
Record labels have been moving more toward “distribution” style deals with established stars where the label royalty rate is low in the US because they can earn good revenues from deductions and ex-US sales. Outside the US the artist royalty rate is lower.
In the case of Kanye, before he gets paid, UMG has allowed itself to deduct its marketing costs — which may be internal, and therefore margin-bearing — and unrecouped amounts from Kanye’s PRIOR contract(s).
Overall, the contract(s) shows the dichotomy between a developing artist contract vs. a star artist contract. The 6 album initial deal with UMG through Roc-A-Fella and then Def Jam paid Kanye a base royalty of between 14-18% of US net sales.
On the contract renewal for albums 7 through 10 with UMG and Def Jam, however, Kanye’s rate jumps up to 79-83% of US net sales, BUT with Kanye covering recording costs instead of the label(s) — who covered the costs for his first six albums.
Kanye’s recording costs are INSANE, which is why he still has unrecouped amounts under prior contracts, and why UMG was likely more inclined to shift recording costs to Kanye and take a lower, but at least dependable, royalty.
It highly likely Kanye’s albums were coming in MILLIONS over budget on the recording cost side. (Kanye's decision to transition to Wyoming might be closely tied to him becoming more cost-conscious since the recording cost obligation shifted to him and away from the label.)
As for Kanye’s decision to share these contracts on Twitter, while the decision is “an obvious breach,” it's unlikely UMG would move to terminate the deal (they want to make their $$$), and suing Kanye would mean further harming an already-strained working relationship.
On Friday, @DJBooth will publish a roundtable discussion among several entertainment lawyers, who will further break down the contract(s) from the perspective of the artist.

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More from @djboothEIC

Mar 25
Teddy Swims (@teddyswims) has hit No. 1 on the Billboard Hot 100 with his single "Lose Control." This achievement is not solely about celebrating a charting position but instead celebrating patience and artist development. A thread... 🧵
Teddy's story begins in earnest when he uploads a cover of Michael Jackson's "Rock with You" to his YouTube channel in June 2019. Little did he know — perhaps he did? — that this would be the spark igniting his blazing musical journey.
Over the next 12 months, Teddy released over 30 cover songs and live performances, captivating audiences and building a dedicated following that couldn't get enough of his soulful voice and unique style. To date, his covers have generated hundreds of millions of views.


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Read 8 tweets
Feb 5, 2023
Whether a recording artist should focus on releasing albums vs. songs is a PERSONAL DECISION and depends on individual goals and priorities.

Here are 4 simple considerations before approaching the creative and sharing your music with the world:
1. Do I have an audience for an album? Does that audience expect albums?

2. Money, resources, and time — all are required to create and market an album. Do I have what is necessary before creating?
3. Albums can be a creative platform to showcase one’s full range of musical abilities, identity, & brand. Do I have a complete vision?

4. With the industry shifting towards a song-driven market, do I understand how to navigate it wisely? Can I impact outside streaming?
Read 8 tweets
Feb 23, 2022
We’re proud to announce @audiomack is partnering with the Black Music Action Coalition for Black Music Executives Are The Future, a paid internship and mentorship program committed to developing the next generation of Black executives. businessinsider.com/audiomack-blac…
As part of the program, we will select five Black undergraduates—or graduates who earned degrees as recently as April 2021—to participate in 3-month internships at Audiomack in marketing, creative design, editorial and content strategy, content operations, or tech development.
The 5 recipients will be assigned at least 2 distinguished music industry execs to serve as their mentors. The list of award-winning executives includes:

• Amina Diop
• Gordan Dillard
• Damien Smith
• Tariq Cherif
• Andrew McInnes
• Prophet
• Cortez Bryant
Read 4 tweets
Jun 8, 2021
In 2015, the music industry moved the global release day from Tuesday to Friday. At the time, the decision was made to a) combat piracy and b) align with the traditional consumer payday, among other smaller reasons. Six years later, it's time to go back. Thread...
Thanks to the proliferation of streaming, piracy has declined sharply over the past half-decade. Why? Accessing music through DSPs is incredibly easy and leaks are limited because music isn’t distributed in physical form ahead of its wide release.
The proof is in the numbers, too:  

* Through the first 6 months of 2020, 72.1 million consumers paid for a music streaming sub in the US across all DSPs.  

* Roughly 1/3 of all Americans use a streaming service (paid or ad-supported) to consume music.
Read 9 tweets
Mar 7, 2021
In 2020, DIY artists (unsigned, even to an indie label) released 8.5x more songs globally (9.5M) than major label artists (1.2M). To combat this uncontrollable bleed in market share, I think we’re going to see majors: 1) sign even more acts, 2) release even more music.
Consequently, it’s highly unlikely this behavioral reaction will result in a better product (music), as artists will feel the pressure to release more songs more quickly without development time. This will lead to even more churn.
This approach will also impact all of the label employees who need to work these releases — project managers, digital marketing reps, publicists, and A&Rs — who are already stretched thin at the moment with huge rosters. Some marketers individually oversee 30-50 artists now.
Read 5 tweets
Jun 29, 2020
Over the past few months, a company named DaBlock365 has been working with several notable rap artists — including Fat Joe, Benny The Butcher, Jadakiss, and Dave East, among others — offering indie rappers "mixtape placements" for between $500 and $650 per slot. A thread...
These notable rap artists will post to social media, asking their followers to tag artists who they should be on the look for. Below, you'll see @FatJoe asking his fans to tag an artist who "spits crack." Well played, Joe.
Armed with these social media handles, the company, DaBlock365, then begins DMing artists from the notable rapper's accounts.

The messaging is typical motivational BS:

"Ready to push your music?"
"Ready to invest in your career?"
"Hard work pays off, let's get you on"
Read 12 tweets

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