This afternoon, I spoke with a veteran legal expert ON THE LABEL SIDE who has anonymously shared their thoughts with me on the #KanyeWest recording contract(s) with UMG and his decision to share those contract(s) with the world on Twitter. More analysis tomorrow, but for now...
Record labels have been moving more toward “distribution” style deals with established stars where the label royalty rate is low in the US because they can earn good revenues from deductions and ex-US sales. Outside the US the artist royalty rate is lower.
In the case of Kanye, before he gets paid, UMG has allowed itself to deduct its marketing costs — which may be internal, and therefore margin-bearing — and unrecouped amounts from Kanye’s PRIOR contract(s).
Overall, the contract(s) shows the dichotomy between a developing artist contract vs. a star artist contract. The 6 album initial deal with UMG through Roc-A-Fella and then Def Jam paid Kanye a base royalty of between 14-18% of US net sales.
On the contract renewal for albums 7 through 10 with UMG and Def Jam, however, Kanye’s rate jumps up to 79-83% of US net sales, BUT with Kanye covering recording costs instead of the label(s) — who covered the costs for his first six albums.
Kanye’s recording costs are INSANE, which is why he still has unrecouped amounts under prior contracts, and why UMG was likely more inclined to shift recording costs to Kanye and take a lower, but at least dependable, royalty.
It highly likely Kanye’s albums were coming in MILLIONS over budget on the recording cost side. (Kanye's decision to transition to Wyoming might be closely tied to him becoming more cost-conscious since the recording cost obligation shifted to him and away from the label.)
As for Kanye’s decision to share these contracts on Twitter, while the decision is “an obvious breach,” it's unlikely UMG would move to terminate the deal (they want to make their $$$), and suing Kanye would mean further harming an already-strained working relationship.
On Friday, @DJBooth will publish a roundtable discussion among several entertainment lawyers, who will further break down the contract(s) from the perspective of the artist.
• • •
Missing some Tweet in this thread? You can try to
force a refresh
For 15 years, Drake has been omnipresent in our daily lives. Kendrick has not. Beyond the beef, and the legal filings, what I think we’re seeing play out right now is something some Drake fans (and possibly Drake) don’t fully grasp: how absence creates anticipation. 🧵
Drake has forever flooded the market with new music in all formats. His catalog is enormous, and his commercial consistency has been unmatched. Even when he’s not dropping music, he’s visible—whether on Instagram or through viral moments.
Kendrick? His approach is deliberate. In the same span, he’s released less than half of Drake’s output. And when Kendrick isn’t dropping music, he disappears entirely. No interviews, no IG posts—just silence.
Ever wondered what goes into an artist-management contract? I consulted with an entertainment attorney to break down the essentials clause by clause. While no two agreements are the same, this thread covers the most common boilerplate language. 📄 🧵
Typically, a manager is contracted for a set period, with options for extensions and annual renewals. This could mean you’re tied up for longer than you expect. Make sure there’s a fair and clear termination clause to protect your interests.
If you’re worried about entering into a long-term partnership, ask a lawyer to add a provision to the agreement that allows either party to exit easily at the 60- or 90-day mark. This would provide a clean break, allowing both parties to separate.
Contrary to popular belief, you don’t need a big budget to create engaging content to promote your music. All you need is your imagination and the smartphone in your hand.
Here are 7 simple ideas to get you started 🧵👇
1. BTS Snippets: Film your creative process from conception to completion. Fans love a peak behind the curtain. Be authentic.
2. Fan Interview: Pick a follower or two on X and ask them to conduct a public, fan-lead Q&A. They’ll ask the questions and you quote post your answers.
3. Cover Art Explainer: Show off a mood board or reveal the visual inspiration behind a song or album cover. Tag the designer or photographer for additional engagement.
4. Live Reactions: Ask strangers to listen to your new music and provide feedback. Film their reactions.
Teddy Swims (@teddyswims) has hit No. 1 on the Billboard Hot 100 with his single "Lose Control." This achievement is not solely about celebrating a charting position but instead celebrating patience and artist development. A thread... 🧵
Teddy's story begins in earnest when he uploads a cover of Michael Jackson's "Rock with You" to his YouTube channel in June 2019. Little did he know — perhaps he did? — that this would be the spark igniting his blazing musical journey.
Over the next 12 months, Teddy released over 30 cover songs and live performances, captivating audiences and building a dedicated following that couldn't get enough of his soulful voice and unique style. To date, his covers have generated hundreds of millions of views.
We’re proud to announce @audiomack is partnering with the Black Music Action Coalition for Black Music Executives Are The Future, a paid internship and mentorship program committed to developing the next generation of Black executives. businessinsider.com/audiomack-blac…
As part of the program, we will select five Black undergraduates—or graduates who earned degrees as recently as April 2021—to participate in 3-month internships at Audiomack in marketing, creative design, editorial and content strategy, content operations, or tech development.
The 5 recipients will be assigned at least 2 distinguished music industry execs to serve as their mentors. The list of award-winning executives includes:
• Amina Diop
• Gordan Dillard
• Damien Smith
• Tariq Cherif
• Andrew McInnes
• Prophet
• Cortez Bryant