Founders need to have a great elevator pitch ready to go.
Let's break down a perfect elevator pitch from the movie Gladiator.
Now I bet this isn't where you expected to learn a perfect elevator pitch.
That's why this is such magic.
It comes in the scene when Maximus gets asked by the Emperor to remove his helmet and share his name.
What happens next is this classic "elevator pitch"...
"My name is Maximus Decimus Meridius, commander of the Armies of the North, General of the Felix Legions, loyal servant to the true emperor, Marcus Aurelius. Father to a murdered son, husband to a murdered wife. And I will have my vengeance, in this life or the next."