Thread by @RobbieCrab

How @visualizevalue cost me $300 and brought a 100x ROI.

-A short thread

For the latest course that gives the playbook from @jackbutcher, purchase here:

gumroad.com/a/933950579/mV…

I purchased Design Fundamentals on May 24

$99

Am I a designer?

Only with my words.

But I learned Jack's process, thinking, and principles.

He calls it "Designing a Content System"

I used this idea when I began creating videos.

My content system is the following:

Center of the video, blurred out edges, and spotlight on me

No preparation, no edits, no redos, and done in 1 take

It becomes predictable and recognizable.

It's also both hard and simple.

My biggest lesson from Design Fundamentals:

I could take my knowledge and experience into a product.

Even though I was a trial lawyer, I had something to package.

I could package all my public speaking knowledge.

People would want to learn.

Build Once, Sell Twice released in July

I purchased for I believe $200...but it could have been $250.

This was the game changer.

Jack breaks down his agency experience and how he started VV.

It was spot on with my experience as a lawyer.

Build.

1. Mindset -> Check
2. Skill -> Check
3. Process ->Check
4. Reputation -> Check
5. Product -> To do
6. Authority -> To do

102 jury trials as a trial lawyer. Teaching persuasive speaking to law students and lawyers.

The first 4 items took me 9 years to build.

That was literally all I needed to go after my own vision.

So what did I do?

I turned my experience and knowledge into a product.

As a lawyer I have to work on an hourly basis.

I can only work for 1 client at a time.

The classic earn with your time.

Now I wanted to earn with my mind.

I began to build Performative Speaking and the online course associated with it.

I followed the playbook Jack laid out about brand building through Twitter.

I wrote about my ideas on my website.

I talked to anybody interested.

An online course for a first cohort charging $2000...

Sounds steep to most people who would build this idea.

I learned from the lessons of Build Once, Sell Twice.

Premium prices because it's a premium product.

Who knew if people would sign up.

Email list sign up

Before I invested too much time I launched early email signup.

Only sign up if a person had real interest...

And I made it clear what the price point would be.

47 people signed up.

So I built. I emailed them. I talked to them.

If I could get 10 people I would be happy.

I talked with online course leaders to get ideas.

I took the skills I teach in the real world and turned them into a course for the online world.

Did it take work? Yes.

Will anybody understand how much? No.

That's the point.

Launch Day

I launched the course 2 weeks ago.

First to the people who signed up early on the email list.

Would anybody sign up?

Within the first hour, I had 2 signups.

By the end of the early 72 hour launch...

14 people were signed up. You can do the math.

As of this thread, the course has 20 people signed up.

I'm currently at a 100x ROI from VV courses.

I followed the principles and lessons from the courses.

I forged my own way using those principles.

My course does not look exactly like VV.

But it happened because of VV.

Because of @jackbutcher.

A 100x ROI because of a course in May and July of this year.

It's possible.

If you want to talk more about my course please reach out.

If you want to talk more about VV, I'm here.

Go Build.

performative-speaking.teachable.com/p/performative…