Joe Pompliano Profile picture
Sep 19, 2020 13 tweets 5 min read Read on X
Jimmy Butler is one of the best players in the NBA, but the story of how he got there is incredible.

Time for thread 👇👇👇
1) Born in Houston, Texas, Jimmy Butler's father abandoned the family when he was an infant.

To make matters worse, his mother would do the same thing a decade later.

When Butler was 13 his mom kicked him out of the house, saying "I don't like the look of you. You gotta go.”
2) After being kicked out by his mom, Jimmy Butler was homeless from the age of 13-17.

Butler spent his teenage years alternating between friends couches, never staying long enough to wear out his welcome.

Butler felt like a burden, until one day changed his life forever.
3) In 2005, Jimmy Butler attended a HS basketball camp where he met Jordan Leslie.

The two quickly became friends, and shortly thereafter, family.

Despite having 7 kids already, Jordan's mom insisted Butler move in with the family after finding out he had no where else to go.
4) When it came to basketball, Jimmy Butler was a late bloomer.

As a 2-star guard and the 1,253rd-ranked player in his recruiting class, Butler had no Division I offers senior year.

Taking the lack of interest as a challenge, Butler decided to enroll at Tyler Junior College.
5) Jimmy Butler played well at Tyler Junior College, averaging 18 points and 7 rebounds.

Despite solid numbers, Butler still ended the season as the 127th ranked prospect in the country.

Intrigued by his potential, Marquette's Buzz Williams offered Butler a scholarship anyways.
6) At Marquette, Jimmy Butler transformed his basketball skillset through "an incredible work ethic".

As a senior, Butler averaged 16 points per game and was named All-Big East for the 2nd straight year.

Next up?

The NBA draft.
7) Jimmy Butler was selected as the 30th pick in the 2011 NBA draft by the Chicago Bulls.

Since then, he has played for the Bulls, Timberwolves, 76ers, and now has the Miami Heat 6 wins away from an NBA title.

With $112M in earnings, it's a good thing he stuck with basketball.
8) In Orlando, Jimmy Butler has extended his hustle off the court - as the owner of "Big Face Coffee".

Unable to find good coffee upon arrival, Butler ordered a French press and put a menu outside his room.

Big Face Coffee accepts cash only, accepting "No I.O.U.'s"
9) Jimmy Butler has faced enough adversity for two lifetimes, but he certainly doesn't want any sympathy.

"There’s nothing to feel sorry about. I love what happened to me. It made me who I am. I’m grateful for the challenges I’ve faced."
10) Whether it was being homeless at the age of 13, or receiving no Division 1 scholarship offers, Jimmy Butler was a long shot to make the NBA.

Now as a perennial NBA All-Star, Jimmy Butler has proved that anything is possible through hard work and dedication.
If you learned something today and want to receive more updates about the business and money behind sports, subscribe here to receive my free daily newsletter.

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More from @JoePompliano

Sep 3, 2024
Frances Tiafoe has a crazy story:

• Parents immigrated to America
• Dad worked in construction
• Helped build a tennis facility
• Got Frances free lessons

And now Frances is a top 20 player trying to become the first American male to win a Grand Slam in 20 years.

THREAD 👇 Image
1) First off, tennis is an expensive sport.

Between training, travel, and tournaments, a youth career could cost $400,000.

And even if you turn professional, only the world's top ~150 players end up turning a profit after expenses.

That's what makes Frances' story so special.
2) Frances Tiafoe's parents were born in the Western African country of Sierra Leone.

They immigrated to the United States after a civil war broke out back home and settled in a suburb outside Washington, D.C.

That's where Frances was born. Image
Read 11 tweets
Aug 19, 2024
ALLCITY Network is changing sports media.

They just raised a $12 million Series B and are already doing eight figures in annual revenue.

Full disclosure: I own equity in ALLCITY (because I think it will be massive).

Here's why 👇 Image
1) Everyone knows sports media is struggling.

The democratization of content (podcasts, social media, etc.) has hurt RSNs, newspapers, and radio stations, leading to smaller audiences and mass layoffs.

However, this is where ALLCITY sees an opportunity.
2) The easiest way to explain ALLCITY is that it's a digitally-focused network of local sports content.

The business model is simple:

1. Go to a big sports town (Chicago, etc.)
2. Hire the best talent (radio/reporters)
3. Have them start podcasts/write
4. Sell ads as a network
Read 11 tweets
Mar 1, 2024
The 2024 Formula 1 calendar is insane:

• 24 races
• 21 countries
• 5 continents
• 180+ hours of flights

Teams will travel 75,000 miles & transport 1,500 tons of equipment.

This makes it a logistical nightmare, so here's a breakdown of how Formula 1 pulls it off.

THREAD 👇
1) The simplest way to explain Formula 1 logistics is by breaking the calendar into two parts:

• European Races
• Flyaway Races

Let's start with European Races.
2) European races are self-explanatory — these are races that take place in Europe.

Examples:
• Monaco
• Monza
• Zandvoort
• Silverstone
• Spa

These races are easier and cheaper logistically because everything is transported by trucks rather than planes and boats. Image
Read 16 tweets
Feb 7, 2024
Apple Music pays the NFL $50 million annually to sponsor the Super Bowl halftime show.

But Usher won't get any of that money.

Instead, he'll perform for free, leveraging the exposure to gain followers, sell tickets, and increase streaming numbers.

Here's how it works 👇 Image
1) Some of the world's most famous artists have performed at the Super Bowl:

• Prince
• Michael Jackson
• Bruce Springsteen
• Beyonce
• Justin Timberlake
• The Rolling Stones
• Rihanna

But NONE of these artists were paid. Image
2) Here's how the financials work:

• NFL signs a $50M sponsorship deal
• Artists get a ~$15 million production budget

This budget covers 2,000 to 3,000 part-time workers, including set design, security, dancers, and marketing.

But artists don't get any of the money.
Read 11 tweets
Jan 27, 2024
My favorite sports business story involves two brothers turning $1 million into $800 million as basketball team owners without ever owning an NBA team.

It's a masterclass in leverage, long-term thinking, and the power of equity and ownership.

Here's the crazy story 👇 Image
1) The story starts with Ozzie & Daniel Silna.

The two brothers were born in New Jersey after their parents immigrated from Latvia in the 1930s.

They worked at their dad's small textile business, but when he sold the company, they started manufacturing polyester in the 1960s.
2) As polyester sales skyrocketed throughout the 1960s, Ozzie & Daniel Silna's business grew.

So they used $1 million in profit to buy the ABA’s failing Carolina Cougars in 1974.

They then moved the team to Saint Louis and rebranded as the Saint Louis Spirits. Image
Read 12 tweets
Jun 13, 2023
I asked my audience: "What is the best sports book you've ever read?" — and received more than 1,000 responses.

Here are the Top 10 👇

1) Open, an autobiography by Andre Agassi.

Everyone needs to read this, seriously. Image
2) Moneyball by Michael Lewis

This book follows the Oakland A's historic 2002 season — 103 wins with one of the lowest budgets in MLB —and details how the Athletics pioneered the use of analytics and advanced statistics.

This is a must-read, plain & simple. Image
3) The Score Takes Care Of Itself

This book breaks down the leadership lessons Bill Walsh installed as head coach of the 49ers, taking the team from a 2-14 record to Super Bowl Champions in just 2 years.

It's full of great stories.

And it's so good that I've read it 3-4 times. Image
Read 12 tweets

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