Something I'm observing:
~3 out of 4 calls we get are from folks aged 70+. Why?
For the past 30yrs, seller had very little marketing. He's grown by word of mouth referrals and customer retention.
And his customer base has aged with him.
~3 out of 4 calls we get are from folks aged 70+. Why?
For the past 30yrs, seller had very little marketing. He's grown by word of mouth referrals and customer retention.
And his customer base has aged with him.
My assessment: As we ramp up our digital and trad. marketing efforts, we'll be targeting an entirely new demographic without expanding our service area.
Not out of the question for us to 2x (or more) our customer reach in the same geo.
Not out of the question for us to 2x (or more) our customer reach in the same geo.
Our reputation and co. age have made it so that we have the gated senior communities (of which there are many in East Central NJ) nearly locked up.
We'll focus traditional mkting efforts here to maintain that advantage while building digital mkting for the younger demo.
We'll focus traditional mkting efforts here to maintain that advantage while building digital mkting for the younger demo.
Senior trad mkting ex:
I just had a 10" x 10" ad (full side) printed on 24,000 shopping bags at the pharmacy that services over 2,000 senior homes near us.
I just had a 10" x 10" ad (full side) printed on 24,000 shopping bags at the pharmacy that services over 2,000 senior homes near us.
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