Everyone is, of course, entitled to an opinion. My opinion is the whisky industry should not support a book that objectifies some of its most talented blenders and distillers - in fact half its workforce - in such explicit terms.
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There have been some interesting discussions over the last few days in relation to my comments on the Whisky Bible, and @schriebergfr’s Forbes article.
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I’ve been overwhelmed by thousands of messages from the industry and consumers on this topic, and have tried to take in all opinions. My apologies if I’ve not been able to respond to everyone individually. 2/
The response from the whisky industry all over the world has been incredible. There have been some very public (and private) messages of support from companies large and small who all agree there is no room for sexism or objectification of women in whisky.
This post will no doubt attract some hate comments, but something needs to be said. Why does the whisky industry still hold Jim Murray’s Whisky Bible in such high regard when his tasting notes are so sexist and vulgar? 1/ (Thread)
In the 2020 edition there are 34 references to whisky being ‘sexy’ and many more crudely comparing drinking whisky to having sex with women.
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Penderyn is made by an all-female team of distillers and blenders, yet this is how he refers to their whisky: “If this was a woman, I’d want to make love to it every night. And in the morning. And afternoon, if I could find the time... and energy...” (Penderyn Celt)
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