Marissa Goldberg Profile picture
Sep 21, 2020 18 tweets 4 min read Read on X
The best quotes from the @richardbranson interview in 'How to Lead' by David M. Rubenstein:

"I never go into a venture with the idea of making a profit. If you can create the best in its field, generally speaking you'll find that you'll pay the bills and you'll make a profit." Image
"My first $200 that I got to start my business - my mum found a necklace and went to the police station and handed it in, and nobody claimed it. She managed to sell it for $200. That was the critical money that helped me start."
"The only reason we would go into a new sector is if we felt it was being badly run by other people. The reason we went into trains was that the government were running trains. British Rail had dilapidated trains, miserable service...
and we felt we could go in, get fantastic new rail stock, motivate the staff, and we could make a big difference."
"I think that transformed the experience for the people. In every new sector we've gone into, we've seen a gaping gap in the market where the big guys have not been doing it very well and we can come in and shake up an industry."
On how many companies he's started with the name Virgin:

"It's in excess of three hundred... We've been fortunate we've never had a bankrupt company. If something doesn't work out, we'll make sure we settle all the debts and then move on to the next company."
On whether he has regrets on taking risks:

"I think as a family we live life to the full. Quite often, when you're actually completely focused on an adventure, it's less likely in some way that you're going to die, because you're ready and sharp and know how to deal with it."
"We once put out a record called 'God Save the Queen' by the Sex Pistols on the Queen's Silver Jubilee. Then I found myself 25 years later being knighted. I was slightly nervous that if she had remembered the words on the record...
it would have been a slice of the head rather than a tap on the shoulder. But she forgave us anyway."
On meeting and bringing great leaders together:

"We set up the Elders, 12 incredible men and women who go into conflicts and try to resolve them. Conflicts are maybe the most important thing to focus on, because if you have a conflict, everything else breaks down."
On what makes great leadership:

"Being a really good listener is one of the most key things. When I sit around listening to the Elders talk in meetings, I realize they've become Elders because they spent their lifetimes listening and absorbing and then only speaking...
by choosing their words carefully.

Another key thing is loving people - a genuine love of everybody, and looking for the best in people. Even if they're being a pain, you can normally find the best in pretty well anybody."
On if he wished he got a degree:

"No. At age 40, I turned to my wife and said, 'I think I might give everything up and go to university.' And she said, 'You just want to go and chat up those young ladies at the university. You go straight back to work.' And it was good advice."
"I'd be a very sad person if I wasn't a very happy person. I've been blessed to have an absolutely lovely lady. We're complete opposites, but we get on great. Blessed to have been together most of our lives. Blessed to have wonderful children, wonderful grandchildren...
And every day I'm learning. I see life as the one long university education I never had. I'm learning something new from getting out there, listening to people; I scribble everything down. I feel like I am a perpetual student."
On the key ingredient to being Richard Branson:

"Surrounding yourself with great people. Learning to delegate early on - not trying to do everything yourself. Making sure you've got the kind of people who are praising the team around them, not criticizing them...
And having people who are willing to really innovate, be bold, and create something that everybody who works for the company can be really proud of."
If you liked this thread, you might also like the quote thread for @BillGates:

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More from @mar15sa

Mar 22, 2022
I've helped dozens of companies switch to an async-first work environment. This means fewer meetings and more quality work done.

When companies switch to async wrong, it slows their work. I created the Work Forward Approach to prevent this.

Here are the 8 core principles ⬇️
1. Start with Clarity

You need a clear understanding of:

• What you're responsible for
• The priority order
• How you'll get them done
• Where you'll go to find answers when you're stuck

Everything else below will not work without this.
When you see people having trouble making the shift to an async-first approach, the core issue tends to be rooted in a lack of clarity around one of these areas.

Don't fall into this trap.
Read 14 tweets
Jan 13, 2022
This issue is one of the biggest problems people run into when working remotely.

It causes stress, decision fatigue, and burnout - But it's never talked about!

Let's expose the issue and give you the tools to fix it ⬇️
We’ve spent a long time having our job choose our life — where we live, who we spend our time with, and how we work.

Switching to remote work can be exciting at first because, suddenly, we have tons of freedom.

But then the overwhelm kicks in.
You now have endless decisions up to you:

What is "enough" work?
How do you take breaks?
What do you work on next?
Where should you live now?
When do you start/end work?
Where should you work from?

And so on. Overwhelm from new freedom is real.

Here are 3 tips to combat this:
Read 12 tweets
Dec 28, 2021
I've completed 4/4 of my 2021 New Year's resolutions.

People like to hate on resolutions, but the real problem is they're choosing the wrong goals.

Here are 5 common mistakes people make when setting their goals for the New Year:
1. Choosing other people's version of success

Instead of defining success for yourself, you choose goals based on what society or other people say is successful.

Failure: You're never going to have the internal drive to achieve someone else's dream
2. Liking the idea, not the reality

You need to think through and say yes to the whole package.

Ex. Saying yes to both the good parts of having a 6-pack and also the lifestyle required

Failure: You're not ready to accept the sacrifice required to make the goal happen
Read 7 tweets
Dec 2, 2021
The top 5 things every remote worker should have (but most don't) ⬇
1. Virtual Boundaries

Virtual boundaries are even more important than physical boundaries in remote work.

You likely have a virtual boundary issue if you feel constantly distracted, unorganized, and feel a big overlap in your work and personal life.

remoteworkprep.com/blog/3-simple-…
2. Multiple Work Zones

Don't replicate the office. Working from one desk was a measure to save the company money, not to do your best work.

Instead, use your environment to inject inspiration and maximize utility to allow your work to be effortless.

Read 7 tweets
Nov 4, 2021
"Set up one specific, separate place to do your work at home"

This is typically the first piece of remote work advice we get, yet it's all wrong.

Here's why following this popular advice may be making your work worse ⬇ Different people working from different home workspaces
The one workspace advice is another example of us attempting to replicate in-office work at home.

Offices weren't created to be the most effective place to work, but to fit as many workers into a space.

Why bring that home?

Working from one desk works against us for 2 reasons:
1. It's not optimized for different types of work

Most knowledge workers have multiple modes of work like:
• Deep work
• Brainstorming
• Syncing
• Tasks

A work environment made for one of these modes directly works against you if you're in another mode.
Read 16 tweets
Jun 28, 2021
Hybrid work isn't new.

Big companies, like Yahoo, have tried it and failed at this pre-pandemic.

Instead of using history as a lesson, I haven't seen a single company going hybrid address what they're going to do differently.

Here are 3 big areas where hybrid fails:
1. Decision maker for the distributed team isn't remote

Too often, the hybrid company requires the person making remote work decisions to work in person.

If they aren't remote, they aren't experiencing the virtual environment and can't tell what's working and what's not.
2. Not giving agency to the individual

Remote work is about giving the individual agency over when/where/how they work.

Hybrid breaks this by forcing people into an office certain days.

The whiplash from bouncing between 2 extremes is a frustrating struggle for the individual.
Read 5 tweets

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