Joe Pompliano Profile picture
Sep 23, 2020 13 tweets 5 min read Read on X
Tony Hawk is the greatest action sports athlete of all time and has a net worth of over $140M.

But did you know he once lost everything, sold his house, and lived on $5 a day?

This is his wild story.

Time for a thread 👇👇👇
1) Tony Hawk, born and raised in California, started skateboarding at the age of 9.

After winning amateur tournaments all over the state, Hawk turned professional at 14.

By 25, he had competed in 103 events, winning 73 and cementing himself as the best skateboarder in the world
2) With skateboarding success from a young age, Tony Hawk was making $100,000 annually by the time was 15.

At 17, Hawk bought his first home and went on to get a second one shortly after.

His biggest mistake?

"I spent like it was never going to end, and it ended quickly"
3) As skateboarding developed a bad reputation in the early 1990s, Tony Hawk started to see an impact on his wallet.

“My income was dropping in half every month”

To stay afloat, Hawk sold one of his houses, refinanced the other, and lived off a $5-a-day Taco Bell allowance.
4) As sponsorships dried up, the majority of skateboarders switched to other careers.

Not Tony Hawk.

Hawk doubled down, creating his own brand "Birdhouse", certain that skateboarding would become mainstream.

After a few years of "no sales", everything changed with one event...
5) In 1995 ESPN launched The X Games, a nationally televisied extreme sports competition.

Tony Hawk, still in the prime of his career, would win gold in 95' and 97'.

To this day, Hawk still credits those medals with bringing the needed exposure to the sport of skateboarding.
6) After his two X games gold medals, Tony Hawk's skateboarding brand "Birdhouse" blew up.

Within 5 years the business was doing $25M in annual revenue.

The craziest part?

That's not even what he's most known for...
7) In 1999, Tony Hawk teamed up with Activision to create the Tony Hawk video game franchise.

Based on pre-launch feedback, Activision offered Hawk a $500k buyout in lieu of royalties.

“I had never heard anyone say the words ‘Half a million dollars’ to me.”

Hawk still declined
8) In the years since, Tony Hawk and Activision have partnered to create almost 20 different video games.

In total, the Tony Hawk video game franchise has done over $1.4 billion in sales.

Hawk himself routinely makes more than $6M annually in royalties from the game.
9) In addition to success in business, Tony Hawk has continued to give back to the skateboarding community.

Through his foundation, Hawk has personally given away over $10M to finance 620 skateparks throughout the United States.

Not bad for a kid that used to live off $5/day.
10) Tony Hawk made millions of dollars, lost it all, doubled down on himself, and came back to make even more.

He is the perfect example of continuing to chase your dreams, no matter how unpopular they may seem to others.

Always remember, you won't regret betting on yourself.
If you enjoyed this thread, you should:

1. Follow me, I tweet cool stories like this everyday.

2. Subscribe to my free daily newsletter where I give detailed analysis on topics involving the money and business behind sports.

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More from @JoePompliano

Mar 1
The 2024 Formula 1 calendar is insane:

• 24 races
• 21 countries
• 5 continents
• 180+ hours of flights

Teams will travel 75,000 miles & transport 1,500 tons of equipment.

This makes it a logistical nightmare, so here's a breakdown of how Formula 1 pulls it off.

THREAD 👇
1) The simplest way to explain Formula 1 logistics is by breaking the calendar into two parts:

• European Races
• Flyaway Races

Let's start with European Races.
2) European races are self-explanatory — these are races that take place in Europe.

Examples:
• Monaco
• Monza
• Zandvoort
• Silverstone
• Spa

These races are easier and cheaper logistically because everything is transported by trucks rather than planes and boats. Image
Read 16 tweets
Feb 7
Apple Music pays the NFL $50 million annually to sponsor the Super Bowl halftime show.

But Usher won't get any of that money.

Instead, he'll perform for free, leveraging the exposure to gain followers, sell tickets, and increase streaming numbers.

Here's how it works 👇 Image
1) Some of the world's most famous artists have performed at the Super Bowl:

• Prince
• Michael Jackson
• Bruce Springsteen
• Beyonce
• Justin Timberlake
• The Rolling Stones
• Rihanna

But NONE of these artists were paid. Image
2) Here's how the financials work:

• NFL signs a $50M sponsorship deal
• Artists get a ~$15 million production budget

This budget covers 2,000 to 3,000 part-time workers, including set design, security, dancers, and marketing.

But artists don't get any of the money.
Read 11 tweets
Jan 27
My favorite sports business story involves two brothers turning $1 million into $800 million as basketball team owners without ever owning an NBA team.

It's a masterclass in leverage, long-term thinking, and the power of equity and ownership.

Here's the crazy story 👇 Image
1) The story starts with Ozzie & Daniel Silna.

The two brothers were born in New Jersey after their parents immigrated from Latvia in the 1930s.

They worked at their dad's small textile business, but when he sold the company, they started manufacturing polyester in the 1960s.
2) As polyester sales skyrocketed throughout the 1960s, Ozzie & Daniel Silna's business grew.

So they used $1 million in profit to buy the ABA’s failing Carolina Cougars in 1974.

They then moved the team to Saint Louis and rebranded as the Saint Louis Spirits. Image
Read 12 tweets
Jun 13, 2023
I asked my audience: "What is the best sports book you've ever read?" — and received more than 1,000 responses.

Here are the Top 10 👇

1) Open, an autobiography by Andre Agassi.

Everyone needs to read this, seriously. Image
2) Moneyball by Michael Lewis

This book follows the Oakland A's historic 2002 season — 103 wins with one of the lowest budgets in MLB —and details how the Athletics pioneered the use of analytics and advanced statistics.

This is a must-read, plain & simple. Image
3) The Score Takes Care Of Itself

This book breaks down the leadership lessons Bill Walsh installed as head coach of the 49ers, taking the team from a 2-14 record to Super Bowl Champions in just 2 years.

It's full of great stories.

And it's so good that I've read it 3-4 times. Image
Read 12 tweets
May 31, 2023
Conor McGregor in 2007:

• Working as a plumber
• Living with his parents
• Thousands of dollars in debt
• Cashing $235 welfare checks

But now, @TheNotoriousMMA has made over $600 million and is one of the world's highest-paid athletes.

This is his WILD story 👇 Image
1) McGregor's story reads like a Hollywood script.

He was a 12-year-old boy growing up in Crumlin, Ireland, who started taking boxing classes after being bullied by kids at school.

"Things like this happened a few times, so I thought, f**k this. I am going to go and train." ImageImage
2) McGregor started training at the Crumlin Boxing Club.

But then he discovered MMA at 16 and fully committed his life to the sport.

McGregor would watch delayed recordings of UFC fights and then practice the moves in his backyard.

But there was a problem. Image
Read 14 tweets
Apr 27, 2023
The NFL Draft is a MASSIVE event:

• $3 million construction cost
• $100 million economic impact
• 10 million viewers and 300,000 fans

But it wasn't always this big.

ESPN *made* it this big.

Here's the fascinating story 👇 Image
1) The NFL didn't have a draft for its first 14 years.

But Eagles owner Bert Bell got tired of losing — the best college players signed with the best teams — and pitched an idea to level the playing field.

And the NFL draft was born.

However, it looked different back then. Image
2) The first NFL Draft was held in 1936 at the Ritz-Carlton Hotel in Philadelphia.

• Draft picks written on a chalkboard
• Only 81 players selected (262 today)

Even crazier?

That year's #1 pick, Heisman winner Jay Berwanger, turned down the NFL to become a salesman instead. Image
Read 11 tweets

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