Predictable, yet thoroughly heart-warming given the way the narrative was handled (by Red Fuse Communications). A very smart script decision was to use the lockdown as a prelude for that 'life decision' (no spoilers) - that's instantly relatable for people living alone, in 1/5
2/5 particular. And also adding the context of letting go of the fear of 'what would people say?' as a sign of 'freedom'. The subject, in itself, is the cause for the narrative being heart-warming, given how fairly unusual it is - or how less it has been addressed in mainstream
3/5 media/pop culture.
As always, I found the product connect to be tenuous. This smile-doing-things narrative has been used and over-used by everyone, from chewing gum to mouthwash to (understandably) oral care brands. If I remove the last shot of the brand, we could very well
As always, I found the product connect to be tenuous. This smile-doing-things narrative has been used and over-used by everyone, from chewing gum to mouthwash to (understandably) oral care brands. If I remove the last shot of the brand, we could very well
4/5 layer Tanishq too as the brand behind it (provided we add the appropriate products on the models) given how Tanishq has used its marketing to bring awareness and acceptance to relationships outside the conventional.
5/5 Related: The 3rd short film, "Turtles", in the Tamil anthology film, Sillu Karuppatti, handles this subject with wonderful grace, practicality, and maturity. The film is available on Netflix, with English subtitles. bit.ly/2HjI6rf
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