Thread by @tzhongg

Today's finally the day!!!

Our annual State of Gen Z Report is live.

You'll learn everything you need to know about Gen Z in our 116 page report below.

Bonus: You'll also learn how leading consumer executives think about Gen Z & the future.

👉 Report: zebraiq.com/report

Forbes piece by @abebrown716: forbes.com/sites/abrambro…

The Hustle piece by @TrungTPhan

They hooked all of you up with a deal too: $1 for a 2 week trial if you wanna check it out ✌️

Read: trends.co/tz/

I'm going to start sharing some slides from the report :) Before starting, I want to make sure you read this.

Who is Gen Z?

Here were the most common words used to describe Gen Z from Gen Z themselves as well as prominent consumer entrepreneurs and executives.

Examples of Gen Z Third Places:

- @FortniteGame
- @discord
- @Twitch
- @instagram
- @houseparty
- @squad

How did @martinellis go viral and get 82 MILLION views on TikTok for free? Maaaasssive natural virality.

You'll learn more fun stuff like this in the report...

Gen Z fashion trends: what's old is new again 👟

ft. @emmachamberlain

There are so many new subcultures / aesthetics that have become popular on TikTok and Tumblr.

Examples:
- vaporwave
- dark academia
- cottagecore
- grandmacore
- goblincore
- naturecore
- adventurecore
- warmcore

There's a core for almost everything 😂

TikTok as a platform has helped many talented artists go viral and get signed.

A couple artists who have gone viral on TikTok:
- @24kGoldn (#1 song in the world right now!!
- @codyko and @tinymeatgang
- @ArizonaZervas

TikTok Collab Houses obviously had to be mentioned in our Gen Z Report.

Examples:
• Sway House - @Michaelgr1011
• Shluv House - @TheMichaelUy

Creators are the new brands.

Creators all want to launch merch lines

FanJoy started by @ChrisVaccarino powers all the merch brands in the screenshot below.

@DavidDobrik + @Dlisscious launched a disposable photo app on Dec 23, received more than a million app downloads, and raised venture money.

He also has his merch brand, Clickbait, which makes millions a year.

@emmachamberlain has 4 brands / companies:

1. Chamberlain Coffee
2. Merch brand
3. Paper planner
4. Podcast

Meet the legend @swick07 who helped build her coffee business & much more.

@MichellePhan the OG needs no introduction.

She creates successful company after company.

From YouTube to founding Ipsy to founding EM Cosmetics.

LEGEND.

@Nadeshot:

• Started as a professional Call of Duty player with over 3M subscribers
• In 2017, he founded 100 Thieves, a lifestyle and media brand that's raised $60 million from Drake, Dan Gilbert, Scooter Braun, and more.
• His company is valued at $160 million.

Dolan Twins @EthanDolan + @GraysonDolan teamed up with Kevin Gould (successful talent manager and brand builder) to build a new gender-neutral fragrance company called Wakeheart.

Featured in some great publications today:

1️⃣ Fortune
fortune.com/2020/09/23/5-s…

2️⃣ The Hustle
thehustle.co/09232020-gen-z…

3️⃣ Forbes
forbes.com/sites/abrambro…

Massive shoutout to the entire @ZebraIQ team!!!

Thank them for the beautiful work 💫

• @brndnwll & @devannpatel & @achalvs on content and design
• @kernio, @jacquelinewung, @_thunderball1 on engineering
• @nvs on making sure everything from website to report is perfect