Jack Butcher Profile picture
Sep 26, 2020 8 tweets 2 min read Read on X
Don’t depend on the people you care about: (thread)
Lots of people getting started reach out to explain that they're having a hard time getting their existing network to respond to their work.
This isn’t about quality of work, it’s purely about reframing something it seems a lot of people struggle with:

Just because people care about you, doesn’t mean they’ll care about your art, your business, your ideas, or your experiences in trying to build them.
Just because you grew up on the same street as somebody or share the same last name, doesn’t mean you’ll be interested in the same things.
Enter: the internet. It doesn’t matter who you’re born from or next to any more.

Do the work and let the work find the people.
I shared @visualizevalue work with my personal network every day for close to a year, and almost everyone I have ever met in person couldn’t care less.

I posted a few to my personal Instagram... crickets. Shown a few people in person... blank stares.
A couple of years later, over 250,000 people subscribe to it in some way shape or form. Almost none of which I know personally, and most of which live in countries I have never set foot in.
TLDR; expecting the people that care about you to care as much about your obscure obsession as you do is lunacy.

🙏

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More from @jackbutcher

Sep 8, 2023
if your goal is to get people to read/see your work

the most sustainable way to make it happen is to treat your timeline like a public notebook/sketchbook

the times I have resisted the above are the most frustrating, the times I have embraced it have been the opposite
it's a pressure release valve for your mind
the less precious and more open you are, the more true overlap you discover in the resulting connections
Read 7 tweets
Jun 23, 2023
vvip, v∞.1
this has taken a long time to crack for a number of reasons

1/ don't want to ship a forgettable poap
2/ don't want to "dilute" flagship collections
3/ want to do justice to the symbol that unifies everything
will need to rewind a good amount to explain how we got here, but learned a big lesson in departing from our "build in public" approach on this one

essentially I proposed something that I thought was compelling that (once we built it) I realized it wasn't that compelling
Read 11 tweets
Apr 17, 2023
opepen evolution

Image
transparency threads have been stopped and started many times, because this process has taken many twists and turns

it began as a free mint, open for an hour, a nod to the open edition meta of the time and the internet's most prolific memetic character
provenance wise - it follows checks, a long-form generative art project that comments on verification in the age of the internet, and gives agency to collectors to create immutable, onchain pieces themselves
Read 39 tweets
Apr 1, 2023
opepen ramble

as you can probably infer from my tweets, the idea of shipping a finished collection in the middle of what we are currently experiencing in image generation does not feel that special or interesting
some feedback we've gotten along the way on recognizability is also well taken

what we're currently exploring is the ability to "drop" on opepen — and give collectors full agency on how they'd like to proceed (lock or unlock canvas)

maintain max optionality on both sides
there have been many iterations that I would love to put in the collection but wouldn't want to make 16k of them, feels dilutive and again not that exciting
Read 16 tweets
Mar 26, 2023
opepen to interpretation

got delayed on the ai thing from last week, reviewing now
will put this back into the transparency thread but at a high level this is what I am talking about

an aesthetic window
Read 6 tweets

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