Mason Nystrom Profile picture
Sep 29, 2020 8 tweets 4 min read Read on X
Non-fungible tokens (NFTs) as an investment category are earning broader recognition catalyzed by NFT liquidity mining.

As investors search for venture scale returns in the NFT sector, each category will provide different opportunities and tradeoffs. Thread below 🧵 Image
Investors like @AriDavidPaul, @WhaleShark_Pro, @ianjohnlee, & @jbrukh have shared great insights on the NFT landscape.

I’d like to expand on their mental models with a broad framework for how to categorize NFTs. messari.io/article/the-ar…
1️⃣ Individual NFTs and Collections

Ex: Axies, ENS domains, Trading Cards, Decentraland LAND, digital art

While individual NFTs may accrue notable value based on their utility or scarcity, this may not be the most effective strategy to capitalize on the growth of the NFT sector.
2️⃣ NFT Financial Products, Derivatives, and Indexes
Ex: NIFTEX, Yinsure, NFTX

Insurance, derivatives, and other financial products represent a massive market for NFTs and given the speculative nature of crypto is likely to be one of the more immediate use cases.
3️⃣ NFT-Platform Governance Tokens
Ex: Rarible, Axie Infinity (upcoming), FlamingoDAO (LAO style)

Governance tokens are one of the most compelling ways to play the sector because they effectively represent an index of the NFTs on a certain platform. Image
4️⃣ NFT-Related Social Tokens
Ex: , ,

Social tokens backed by NFTs or NFT adjacent categories remain unproven, but encouraging. As crypto moves the world into the “ownership economy”, users will be increasingly rewarded for the value they bring into communities.
5️⃣ NFT Platforms and Infrastructure
Ex: Aavegotchi (GHST), Enjin, Audius, Horizon

In the case of platforms, native protocol tokens will likely accrue more value than any individual items or event tokens, but NFTs can be an integral part of the respective platform ecosystems.
For a deeper analysis of each NFT category and its potential for venture scale returns, check out the full report!

As always thanks to @jpurd17, @WilsonWithiam, @RyanWatkins_, and @ericturnr for helping me frame my thoughts.

messari.io/article/the-ar…

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More from @masonnystrom

Jul 17
There are a few common crypto business models:
- Exchanges and marketplaces
- Transaction sequencing
- Asset managers

Let's dive into some examples 👇
Exchange Model
Subset 1) marketplace models – fee on transactions
- create a new asset and market (e.g. Polymarket, Perps)
- expand access to emerging asset (Coinbase and BTC)
- convenience fee (wallet swaps)
- SaaS enabled marketplaces – Proof marketplaces

Exchange subset 2): Liquidity servicing - build valuable pool of specialized liquidity and charge acces fee to end app (e.g. hooks) or match-maker fee (e.g. swaps)
- DEXs
- Lending
MEV / Transaction sequencing – own and monetize valuable order flow
- App PFOF (e.g. TG Bots)
- Sequencer model - own sequencer and MEV (e.g. L2)
- SaaS enabled tx sequencing and monitoring - RaaS, RPC providers, security providers, oracles etc.
Read 5 tweets
Jul 6
Lots of people on the timeline questioning token incentives and whether they're net-beneficial or net-negative.

Some thoughts 🧵
When combined with new products, tokens – or the promise of tokens – have proven effective at alleviating the cold start problem.

But, networks that launch with a token from the jump, must find PMF in a shortened window amidst inorganic activity or otherwise these networks are just spending tokens for limited upside.

My friend and fellow investor, @howdai27 calls this the “hot start problem” where the presence of a token limits the window of time a startup has to find PMF and gain enough organic traction such that the startup can retain users/liquidity as token rewards diminish.Image
The hot start problem – launching tokens early and dealing with finding PMF amidst inorganic activity – is favorable to the cold start problem in two scenarios:

1) Startups competing in red ocean markets (markets with a high degree of competition and known demand)
Examples: Second mover defi protocols, Blur vs OpenSea, LRTs, etc.

2) Products and networks with passive-supply side participation
Examples: passive jobs to be done – staking (L1s), providing liquidity, or set-it and forget-it hardware (e.g. DePIN).
masonnystrom.com/p/tokenized-ma…
Read 5 tweets
Apr 26, 2023
Over 2 million compressed NFTs have been minted in just a few weeks.

Enabled by @metaplex's new NFT compression standard (Bubblebum), Compressed NFTs offer greater scale to NFT minting and open up a new array of use cases for Solana NFTs. Image
But what are compressed NFTs?

Normal Solana NFTs have metadata stored in on-chain accounts

Compressed NFTs group the state of many NFTs into a merkle tree and hash the merkle root on-chain with each leaf of the tree (e.g. NFT) verifiable on-chain while the metadata is offchain
Compressed NFTs allow minting NFTs at scale while securing them cryptographically on-chain.

Importantly, compressed NFTs can be redeemed/decompressed in which case the NFT is removed from the offchain merkle tree and then exits on-chain as a normal Metaplex NFT.
Read 4 tweets
Apr 5, 2023
Some thoughts on NFT marketplace defensibility and value capture
nystrom.substack.com/p/defensible-n…
The magic of NFTs as an asset class is that the underlying assets are composable. But, this effortlessly destroys the moat of secondary trading liquidity that marketplaces have relied on to succeed.
NFT marketplaces must find proprietary liquidity that lives on their platforms, that drives users, and is unique.

Fluid secondary liquidity means marketplaces & NFT social networks must compete in the streets of the bazaar where trading occurs and not behind their castle moats.
Read 18 tweets
Mar 27, 2023
Artists have earned over $5m in earnings on Sound Protocol.

Let’s take a brief look at the state of @soundxyz_ Protocol & Marketplace 🎧 🧵
sound.xyz
Sound Protocol by the numbers:
•$10m in NFT volume (4.4m Primary and 5.7m Secondary)
• Minted over 80,000 music
• Over 400 talented artists
• Nearly 13,000 collectors

dune.com/nicoelzer/soun…
Music NFT mints continue to grow 📈

Feb 2023 was Sound’s best month ever in terms of music NFTs minted.

The record month was aided by the launch of Sound’s curator rewards which enabled fans to earn 5% on primary mints generated through their referral links and playlists. Image
Read 5 tweets
Feb 28, 2023
Today, the way in which protocols build demand is often dictated by two GTM approaches:
1) Network-driven Protocol GTM
2) Product-led Protocol GTM

Let's examine when each GTM strategy works best.
nystrom.substack.com/p/protocol-gtm…
1) Network-driven protocol GTM focuses on building a protocol with broad distribution and permissionless access, and then evangelizes others to build on top of the network.

Examples: Ethereum, Polygon, Livepeer, Metaplex, Lens, XMTP, Reservoir
This approach often encourages adoption through:
• Permissionless access (e.g. Ethereum)
• Strong BD/sales (e.g. Polygon)
• Integrations and Robust documentation (i.e., XMPT)
• Token standard or contract integrations (e.g., Metaplex)
• Resource marketplaces (e.g.Livepeer)
Read 9 tweets

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