Jack Butcher Profile picture
Sep 29, 2020 9 tweets 2 min read Read on X
Learn by building: (thread) Image
Permissionless projects = permissionless progress.

The internet makes it possible to build projects in public to validate demand in real-time.
Visualize Value didn't begin with a very specific business plan, it was simply a curiosity (philosophy, business, mindset) combined with a set of competencies (branding, design, marketing) Image
Remove yourself from the consideration set of other practitioners by putting your extremely specific point of view out into the world consistently.
Curiosity drives competence:

Let's say you're a graphic designer and you love basketball.

Commit to a project where you design a piece of media every day breaking down a basketball player's last performance, or a coach's philosophy, or a team's history.
By publishing this work, you build an audience of:

Sports fans/brands (to sell design services to)
Aspiring graphic designers (to sell scalable product to)
Or, let's say you're a financial planner and you love entrepreneurship.

Commit to a project where you articulate how different business models impact the long-term financial picture of an entrepreneur and their family.
By publishing this work, you build an audience of:

Entrepreneurs (to sell financial planning services to)
Other financial planners (to sell scalable product to)
The permissionless project you've undertaken is literally building a market for your services (and eventually your products).

Build once, sell twice.

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More from @jackbutcher

Sep 8, 2023
if your goal is to get people to read/see your work

the most sustainable way to make it happen is to treat your timeline like a public notebook/sketchbook

the times I have resisted the above are the most frustrating, the times I have embraced it have been the opposite
it's a pressure release valve for your mind
the less precious and more open you are, the more true overlap you discover in the resulting connections
Read 7 tweets
Jun 23, 2023
vvip, v∞.1
this has taken a long time to crack for a number of reasons

1/ don't want to ship a forgettable poap
2/ don't want to "dilute" flagship collections
3/ want to do justice to the symbol that unifies everything
will need to rewind a good amount to explain how we got here, but learned a big lesson in departing from our "build in public" approach on this one

essentially I proposed something that I thought was compelling that (once we built it) I realized it wasn't that compelling
Read 11 tweets
Apr 17, 2023
opepen evolution

Image
transparency threads have been stopped and started many times, because this process has taken many twists and turns

it began as a free mint, open for an hour, a nod to the open edition meta of the time and the internet's most prolific memetic character
provenance wise - it follows checks, a long-form generative art project that comments on verification in the age of the internet, and gives agency to collectors to create immutable, onchain pieces themselves
Read 39 tweets
Apr 1, 2023
opepen ramble

as you can probably infer from my tweets, the idea of shipping a finished collection in the middle of what we are currently experiencing in image generation does not feel that special or interesting
some feedback we've gotten along the way on recognizability is also well taken

what we're currently exploring is the ability to "drop" on opepen — and give collectors full agency on how they'd like to proceed (lock or unlock canvas)

maintain max optionality on both sides
there have been many iterations that I would love to put in the collection but wouldn't want to make 16k of them, feels dilutive and again not that exciting
Read 16 tweets
Mar 26, 2023
opepen to interpretation

got delayed on the ai thing from last week, reviewing now
will put this back into the transparency thread but at a high level this is what I am talking about

an aesthetic window
Read 6 tweets

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