Here’s VP of Product & Platform @Shopify@BrandonMChu saying Black Lives Matter while helping sell ”Kyle Rittenhouse did nothing wrong” t-shirts
Here’s Founder of @Shopify@tobi saying Black Lives Matter while helping sell ”Kyle Rittenhouse did nothing wrong” t-shirts
Here’s @Shopify’s social media team saying Black Lives Matter while helping sell ”Kyle Rittenhouse did nothing wrong” t-shirts
Here’s @Shopify GM @skanwar RTing his social team’s Black Lives Matter w/ no quote tweet (damn that’s cold) while helping sell while helping sell ”Kyle Rittenhouse did nothing wrong” t-shirts
Companies are made up of the people in them. And these are the @Shopify people have decided to support + glorify violence against Black Lives Matter protestors & cover it up with donations to the @NAACP.
We see you.
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Here's the scoop: Google has been pushing a new shiny AI product called Performance Max on its clients.
PMax runs ads & auto-optimizes for you. But it doesn't let you control your ads at all — not even to *exclude* your ads from key categories, like YouTube for Kids.
On the other hand, PMax doesn't filter out ads for YouTube for Kids either.
So in between videos titled "Can you name these vegetables?" kids have been watching ads featuring car accidents, violent explosions and people drowning.
In Jan. 2023, The Donald started running ads through an ad network called "Publir."
Turns out Publir's co-founder is (was?) the co-owner and CTO of RealClearPolitics. He was running both companies at the same time — and maybe still is.
At first, I thought Publir might be his own independent business or side hustle. His LinkedIn says he launched the company in 2021 after leaving RealClear in 2020.
But as I dug in, I realized that this is not the case at all.
HOLY SHIT. @WSJ is reporting that ~80% of the ads @YouTube serves across the web have violated their own terms of service — and are therefore subject to refunds.
This is...a devastatingly huge deal. @GoogleAds is about to be out billions of $$.
Google has never been weaker than it is RIGHT now. Their search ads business - their main source of $$ - has been tanking since ChatGPT. They're facing 2 antitrust lawsuits.
Now, turns out they've been caught in a multi-billion dollar scam?? Oh my god.
Let me explain the scam itself:
Advertisers pay YouTube good money to run their ads on before or after a YouTube video, on the YouTube platform.
But sometimes, YouTube runs these ads videos embedded on 3rd party websites, like you see here:
TheDonald is WAY too toxic to be running ads. So how is happening?
An adtech middleman called Publir (@publirllc) — which has connected them to every major ad exchange by hiding TheDonald under various fake names & accounts.