The reason is that we do not seek survival, but what feels like survival.
Any action that produces the same neurochemicals that we associate to pro-survival actions produces changes in our brain that make us desire it.
For example,
(thread, 1/N)
2/ For example, sugar gives us energy, and we need energy to survive.
When we eat sugar, our brain feels like we are increasing our chances of survival, REGARDLESS OF WHETHER IT IS THE CASE.
When we slowly kill ourselves through metabolic diseases, it still feels like survival.
3/ Our ancestors whose genes made them produce behavioral-reinforcing chemicals when they did something that increased their survival also tended to survive more.
Hence those genes spread. We ended up desiring repeating the actions that produced those neurochemicals.
4/ The bad news is that we didn't adapt to our current environment but to our ancestors'.
Hence it's possible that in the modern environment there are actions that give us the feeling of survival without actually increasing our survival, or even decreasing it. Eg, eating donuts.
5/ This phenomenon is hidden by our belief that we seek survival. Wouldn't it be rational to do so?
But that's not how our brain works. Survival is evaluated through many proxies, one being neurochemicals.
Hence, it's more correct to say that
WE SEEK WHAT FEELS LIKE SURVIVAL
6/ This was as simplified I could fit in five tweets.
A more precise and detailed description is contained in one of the chapters of my "The Control Heuristic: Explaining Irrational Behavior", which you can get at gum.co/heuristic
or amzn.to/3gsPk8p
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I recently got a small grant (courtesy of Kanro, Vitalik Buterin's foundation) to produce some educational materials regarding the pandemic response.
These 10 one-pagers are the first batch of educational materials.
Any feedback?
1/10
Some more background about the one-pagers. They are meant for people who are already onboard with the need to properly react to an eventual future pandemic but don't have the vocabulary or examples to explain to others what they can do and why.
2/10
A simple model to understand indoor infection risk
Nothing about graduation rates (literacy rates, yes).
Instead:
– Knowing what matters for society to work well
– Being able to find a value-adding role in society
– Having learned that personal improvement is achievable
Things such as:
– What brings prosperity?
– What did countries that were wealthy and democratic do (or didn't do) that caused them to become poor or totalitarian
Seems banal, but…
2/6
…we only discuss how good it's to be prosperous or democratic without discussing how to get there or how not to fall back to the default state (poverty / absence of rights)
3/6
A problem of many organizations is that they are aware of the needs of employees (impact, recognition, growth, fair salary, etc) but fulfill them as they would with a checklist: let's do this superficially, checked, done.
Some examples (& solutions) ↓
1/8
Example #1: recognition.
Many companies and managers know that employees want recognition.
But they fulfill this need in a very superficial way. With a small internal award, a certificate, etc. Top red flag: it's HR-driven and/or feels cringe.
2/8
The alternative:
– make it personal: it should come from the boss or the boss' boss.
– make it congruent: a moment of recognition followed by a year of no recognition feels (and likely is) fake.
3/8
Whenever we desire an outcome but not the actions that would make us achieve it, we end up with inaction, busywork, shortcuts, excuses, and, ultimately, frustration.
(a thread of highlights from the first chapter of my book "The Control Heuristic")
1/14
You probably do not have a decision-making problem, but an action-taking one
2/14
Decision-making is not the same as action-taking.
The cortex is mostly responsible for taking decisions, and the ~basal ganglia determines whether we act on our decisions.