For years I've wanted to write long form content, but time restraints, struggles with planning, and battling adhd made sitting down to write long posts v. difficult.

Here's how I've hacked my own process to now write daily threads in 5 minutes. 1/
1 "Long form" is relative.

A 500-word blog post looks incomplete. A 500-word twitter thread looks much more thorough. You can find platforms where "long form" is actually v easy to achieve. 2/
Key is to make the post thorough relative to the avg length of content on the platform

2 Talk instead of write.
I'm used to talking about my ideas rather than writing. So I take voice memos of a specific thought, then transcribe them. 3/
I can have someone edit that transcription into a cohesive, clean thread. 5 mins of talking = around 750 words. An editor will likely whittle it down to 500. That's a decent twitter thread. 5 minutes of talking and I'm done. 4/
3 Plan out "series"

Make sure you have different "prompts" covering multiple angles of your brand. Start with simply sharing practical or entertaining knowledge you have + personal anecdotes to be open and vulnerable. 5/
Constantly generate new prompts for yourself with 3-5 bullet points you want to cover in that post.

4 Expand what you cover
Don't pigeon-hole yourself into a single topic. Continually expand the things you talk about. 6/
Best to start with sharing the things you know on a deep level + personal anecdotes, then expand to opinions on related topics. When you find something interesting, start working that into your routine. This prevents you from running out of ideas to discuss. 7/
5 Do cool things!

Make sure you're always working on something that interests you. Whether that's a new venture or a side project. You won't maintain consistent writing habits if you aren't consistently seeking experiences that generate valuable ideas. 8/
Carve out time to discuss with others and practice what you preach to keep the ideas coming.

6 Look for the "intersections"

Growing up I love the music of John Mayer. As a guitarist, I loved the elements of blues he mixed into the pop genre. 9/
Since then I've always tried to combine seemingly unrelated topics and finding their intersections. This generates interesting conversation and sparks new ideas. If you have multiple interests, write about how they intersect. 10/
7 Chat with everyone who engages

People engaging with your content will tell you what they find interesting about it if you ask. Not only does this help you create valuable relationships, but it can guide your content to places others will find valuable. 11/
Pay special attention to who interacts with what. Create "follower profiles" for each of the people who engage, and eventually you can develop separate strategies for each profile. 12/

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More from @logansherzog

15 Oct
US citizens who are interested in setting off for Bali or Thailand to work remotely can get 80% of the things they love about SEA in Central America + Colombia, but without the time difference and expensive flights back to the US. 1/
Beautiful, colorful, tropical cities
Warm, humid weather
Great access to cheap local produce
Laid-back, community-oriented small towns
Appreciation for and conservation of local nature
Amazing beaches
Beautiful architecture
Incredible prices (for USD earners at least) 2/
The difference is that SEA isn't constantly being pinned as a "dangerous region", while the politicization of Central America makes it harder to warm up to as a potential expat destination. 3/
Read 5 tweets
14 Oct
1/ Total freedom isn't always your friend.

I always thought the goal was 100% location independence, where I can pick and choose anywhere to live. This has it's perks for sure, but it has more drawbacks than I'd like to admit.
2/ I've lived in 3 countries over 24 months (unintentional nomad). Currently looking for a place to get permanent residence and plant some long-term roots in LATAM.
3/ I've been on-the-ground in 7 LATAM countries, and tbh the more cities I visit, the harder it is for me to know where it is I should be.
Read 13 tweets
13 Oct
1/ Does this exist in VC?

I'm constantly running tests on ad platforms and cold outreach to gauge market interest in specific products/solutions/pain points.
2/ Seems like what some people try to accomplish with an EIR, but from
what I can tell, that's usually focused on a single venture.

We are constantly uncovering new potential ventures through our outreach, and we aren't even a fund.
3/ Seems like it would be easiest to implement with very focused funds, where you could implement adjacent prospect theory to gradually expand out from a core
investment or two to find other similar problems you could solve.
Read 4 tweets
12 Oct
1/ I recently read about Adjacent User Theory and, despite it being focused on expanding existing users. thought there were some great takeaways about prospecting.
2/ General concept is that just beyond your existing users are groups of potential users who would better adopt your product if it were positioned differently. As you expand your positioning, you convert under-engaged users.

In outbound sales it's the same.
3/ Too many startups try too hard to guess their exact prospect profile. This is necessary to find their first successful customer profile, but beyond that, identifying new types of prospects should be more formulaic.
Read 12 tweets
9 Oct
1/ I used to buy into racial stereotypes about african americans
Until I spent a year living in inner-city Baltimore and go to know that community

Used to think that people on welfare were lazy mooches
Until, despite working 60+ hrs/wk, I relied on welfare to feed my family
2/ I used to think that undocumented immigrants were a drain on the US economy
Until I lived around them and realized they are the hardest-working people I've ever seen
3/ I used to think Asia was a giant 3rd-world region
Until I lived there and realized many parts are more advanced than the US

I used to think the US was always the "good guy"
Until I spent time in countries where we were "trying to help".
Read 4 tweets
8 Oct
1/ It was way easier for me to pick up local customs and culture while I was in SEA than it has been living in LATAM. It made no sense, since I speak spanish and grew up around latinos. Now that I realized why, I'm really embarassed 😅.
2/ Everything in Asia was 100% new to me. The food, culture, surroundings, you name it. This humbled me and forced me to spend a ton of time and energy learning from my local friends and taking their advice 100%.
3/ But I realize now that I came to LATAM with undeserved confidence. Though I spoke Spanish well, I had never lived in LATAM, so culturally I was not nearly as prepared as I thought I would be.
Read 7 tweets

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