This is most evident when one studies the history of the Alvar and Nayanar saints of Tamil country
Where the cultural interaction of the brAhmaNas with local vellAlars was definitely not characterized by a supercilious attitude of the brahmin towards local traditions
Two good examples are -
1. The relationship between Appar and Sambandhar in Nayanar lore
2. The very high status accorded to Nammalvar in Sri-Vaishnava lore
Appar was a vellAlar, while Sambandar was a Shaiva brahmin
Appar is actually a title bestowed on Navukkarasar by the great Sambandar, who was a younger contemporary of Appar
Both engaged heavily in the promotion of Shiva-bhakti, with no sign of brahmin-tamil rivalry
Same is true in the case of Nammalvar
Widely regarded as the greatest of Sri-Vaishnava Alvars. He was born in a Vellalar family. And his compositions were retrieved and preserved for posterity through the efforts of two brAhmaNas - madhurakavi Alvar and nAthamuni
Even to this day, nobody views Nammalvar as inferior to brahmin Alvars like Perialvar or Vipra Narayana (thondaradi podi Alvar)
The conflict between Tamil bhakti and the Sanskritic traditions is not stated at all. Rather later commentators (mostly brahmin) went to great lengths to legitimize the Tamil works by bestowing the status of "marai" (veda-like) on them
My view is-
There definitely was brahmin contempt for local traditions in regions where those traditions were base and vulgar
But that contempt was missing in other regions (like say TN) where the traditions could be more easily integrated with the brahminical mainstream
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The reaction to the Tanishq ad is way over the top
The issue with H-Right is - the reactionary instinct predominates. There is no creative instinct
E.g. You can make a "conservative" movie where a H-M marriage fails because of cultural schisms
That never happens
There are many ideas for "conservative" films
1. H-M marriage fails because of differing cultures 2. Failure of love marriage. Parental wisdom held up favorably against young love 3. Show films where endogamy can drive better social outcomes / prevent cultural discontinuity
This creative spirit was v much present among "conservatives" 50 yrs ago
The last major manifestation of this spirit in Bollywood was the actor/director Manoj Kumar
Whose films may be cringe worthy in parts, but exude a certain creativity that is missing on the indic side today