MFW Profile picture
24 Oct, 7 tweets, 2 min read
Many say our #NewsCorpse campaign won’t work as Murdoch values the power of his media so will continue even if losing money.

That may be true, but his heirs won’t, & his board won’t take it forever, either.

He’s losing a billion dollars a year at present.

Short thread. 1/7.
2/7. Taking money away from #NewsCorpse isn’t just about damaging revenue.

It’s about damaging the brand, as influential media buyers start fleeing the product (just as they’re now fleeing coal investment).

It’s about making the Murdoch name toxic, till nobody will touch it.
3/7. This is a hugely achievable aim.

Ad buyers are *already* advising buyers not to go near Murdoch media.

Share prices are dropping. Other indices are becoming close to useless.

Taken all together, there’s no way Murdoch’s bankers and board will permit this to continue.
4/7. Yes, it may take a few years, perhaps longer.

But how long would an RC take? Even if it’s recommendations were implemented (which they wouldn’t be unless there were a change in govt.).

People think so short-term.

This is a long game which took decades to get to here.
5/7. It will take years (perhaps longer) to unwind the damage again.

But what are the choices? What else has a chance?

If you do nothing because the action you can take might be slow, you’re not trying.

Imagine 350,000 people contacting advertisers?

It would be massive.
6/7. Those who sign petitions but do nothing else are good people, mostly, but they’re showing they don’t really care enough about what’s happening.

Activism takes work.

It doesn’t happen by accident or by wishing it.

It certainly doesn’t happen sniping from the sidelines.
7/7. What are we willing to do for a chance of either ridding this country of the Murdoch cancer, or at least reducing its influence or its willingness to lie & support fascism?

It’s up to us.

Don’t wait for or rely on an RC.

It’s too little, too fucking late.

Ends.

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More from @MFWitches

23 Oct
I am here today for the last Presidential #debates just to watch @realDonaldTrump’s mouth keep moving when his microphone is muted ...
Their tie colours are the opposite of what they would be in Australia.

This is of interest to almost nobody except me.
He’s not trying to butt in yet but the look on his face is fucking priceless.
Read 9 tweets
5 Oct
1/5. There are a lot of people not in VIC passing a shedload of commentary ATM about how people in VIC do (or, more to the point) should feel & behave.

They mostly forget that VICs, more than any other Aussies, are in “fight or flight” mode RN, & most are under immense stress.
2/5. If you’re not in VIC, perhaps think back to how you felt in Mar/Apr this year.

If you’re honest, it was a helluva time but you’ve forgotten what most of it felt like.

Well, VICs are still in the middle of that, but worse.

Way worse.

We HAVE to beat this wave.
3/5. VICs genuinely feel we’re fighting for our lives.

We all know #NewsCorpse media act in bad faith, but forget that for us VICs, the lies & bias is intensely personal.

This is NOT a theoretical exercise.

If Murdoch has his way, our parents are at risk, & even ourselves.
Read 5 tweets
30 Sep
1. You can’t argue with people who don’t share your values. Short thread.

Conservatives *literally* believe making money unimpeded by #COVID19 lockdowns is more important than 10,000 or more deaths.

You can’t argue them out of it because there’s no connection in values.
2. Take Graham Turner of @flightcentreAU.

RN, he’s on TV arguing some will have to die so he can get his business & wealth back.

You can’t talk him out of his belief as he truly thinks capitalism (HIS capitalism) matters more than dead people. He sees nothing wrong with it.
3. If you can’t or won’t accept this concept, you’ll continue to try to be kind & nice & respectful to ppl who share no kind or nice values with you.

But there’s no point of connection. None.

THIS IS WHY WE RUN CONSUMER BOYCOTTS.

Because talking to ppl like Graham is USELESS.
Read 7 tweets
28 Sep
1/6. So, here’s an interesting thing.

In past few weeks, MFW have been deliberately targeted for abuse by several different men, all claiming to be progressive.

All but 1 we’d never interacted with AFAWK, & that 1 got ragey after we gently pulled him up on a sexist comment.
2/6. We wouldn’t raise this again as we’d rather focus on our campaign work, but in nearly all of these cases we were contacted by DM after by women who’d also faced abuse from the same men. In one case, we received DMs from EIGHT women saying the man in question had stalked ...
3/6. ... or threatened or otherwise hurt either them or a woman they knew. The lengths women went to to let us know to be extra careful & to have our backs on this was extraordinary, as they didn’t know we’d keep this information confidential so it was a risk to get in touch.
Read 6 tweets
25 Sep
A. We’ve now established, witches, this account is being actively limited by @Twitter. They seem to be doing it on the basis of increasing troll attacks involving multiple, organised reports becos of our increasing success with the anti-Murdoch #NewsCorpse campaign. Short thread.
B. For us to be limited by @Twitter in this way is disgraceful. It means that for trying to improve public discourse in AUS & limit the negative effects of media monopolies, trolls & RW groups can de-rail this just by reporting our account & having Twitter impose sanctions.
C. It also means the more we succeed, the worse these attacks on us will get. Ultimately, it’ll make our campaign untenable & ineffective.

We’re unsure whether this targeting of us is paid, but it could well be: just as the poll results highlighted by @MediaWatch were paid for.
Read 10 tweets
17 Sep
So, today while I was having my first socially-distanced coffee for 2 months at an outdoor table in a small Victorian country town, something happened.

Short thread.

A. I was having a great time NOT locked down, then I heard a loud bang. Turned around just in time to see ..
B. .. a large dark grey twin-cab ute smashing into the side of the car next to it as it tried to park in the parking bays down the middle of the road. The crash shook both cars.

I waited for the person in the ute to get out, but they didn’t. I assumed they were writing a note ..
C. .. maybe to leave their contact details, so I just waited. And waited. After some minutes, the person in the ute started up their car again, and pulled out of the parking bay & drove off.

I was so shocked at this, I forgot to get the rego number. So my companion said ..
Read 6 tweets

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