This is some of the worst ad tech research I’ve ever seen. The markup doesn’t have access to the actual bidding details of either campaign - they don’t have exclusion data either.

A few FB buying facts:

1) Exclusion audiences save money when high-bid pages are in an audience.
2) custom audiences cost less than native FB targeting of page interests/likes

3) lookalikes cost less than custom audiences, and less than native FB targeting

4) campaigns bid against each other - hugely popular states like Florida has tons of competition
5) it’s possible to attack the CPM rates by buying ads against XYZ fan page. Take 40 ads accounts you control, bid on only fan pages (Obama/Biden,hrc) & bid very high. Biden’s optimization choices for a campaign could then be used to push his CPM rates in some markets sky-high.
6) Facebook does not expose any native interests/page likes in their political transparency center - the goofballs at the markup used the aggregated demographics to compare campaigns instead of trying to get the real targeting / inclusion / exclusion data. So bad!!
7) if you had either campaigns actual exclusions and inclusions you would undoubtedly see way more sophistication from trump. Even just their UtM parameters appended to every campaign prove way more segments and that’s public - @WhoTargetsMe is parsing these utm fieds, ask them!
8) Facebook bidding, & bidding in any advertising system, is all about competition against targeting similar:same people. trump could easily coordinate with outside groups to avoid overlapping spends. Carefully crafted custom audiences can do this - done in the affiliate world!
9) I still can’t get over that the markup are not pushing Facebook to reveal more info (the actual FB targeting details/inclusions /exclusions) and is instead making absolutely unfair, ridiculous and embarrassing assessments of costs based on aggregated demographics. So bad uhh
10) if neither campaign will comment for a story where you accuse the core ads system they are using of inflating ad costs, even at a time when that same ad tech org is being investigated by congress, maybe double check the core concept of your story? Thanks! 🖖

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with ℨ𝔞𝔠𝔥 𝔈𝔡𝔴𝔞𝔯𝔡𝔰

ℨ𝔞𝔠𝔥 𝔈𝔡𝔴𝔞𝔯𝔡𝔰 Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @thezedwards

19 Jul
I think there is another big twitter hack going on, but not to verified accounts... rayban DM spam going really big
Here's my threads w/ screen shots of users complaining about this recent twitter hack / DM mass messages pushing RayBans... (Seems like rate limits are being stomped imo)




1/2
Read 5 tweets
10 Feb
There is a data supply thread going around with experts dunking on people who believe microphones are listening to them & using their conversations to show targeted ads.

Experts claim it’s impossible, but they are wrong...and numerous companies have tech to do it. Thread time..
Numerous companies have been testing this Speech->Keyword->Ad Segments for over a decade. I’m sharing 14 patents from major companies that do *exactly this*

Sony submitted for a patent for Speech to Keyword to Advertising tech in 2007 (received in 2011) @ patents.google.com/patent/US20080…
AT&T submitted for a patent for Speech to Keyword to Advertising tech in 2008 (received in 2015) @ patents.google.com/patent/US90150…
Read 24 tweets
1 Nov 19
Just a little reminder that Fitbit purchased TwineHealth.com in 2018 --- Twine was the HIPPA Custom Audience tool used by Fitbit + ties them into insurance/doctor/phRma networks

Twine Audience / Presentations are being purged @ webcache.googleusercontent.com/search?q=cache…
"Helping patients become the masters" - a presentation from Google's new acquisition - the FitBit + Twine Patient Data connection!

Twine video @
This participant upload process used by Fitbit's Twine (now owned by Google) certainly seems like Fitbit has a bunch of patient data that is not HIPPA compliant and should never have been appended to the wearable data.
Read 8 tweets
18 Sep 19
yuck to the plaintext permutive custom params with client keyword blacklists clearly visible in page requests -- this is from the @Independent - here's one gross section:

facebook_block&topictags=
iran
saudiarabia
drone
oil
houthis
yemen
donaldtrump
hassanrouhani
@Independent * just a reminder -- the UK Independent is a NEWS website, yet they have advertising blocks for Yemen + Saudi Arabia + Houthis etc // this means that those articles do not monetize properly, aka there is a disincentive to cover the war due to advertisers being allowed to block.
**important clarification —- permutive is the first Params but ***did not create the keyword blocklists**** I have confirmed from the permutive team this wasn’t theirs but is injected by another partner in the ecosystem. Will follow up

Thanks p-team
Read 8 tweets
5 Sep 19
GOOGLE 🍪 PUSH PAGE THREAD:

In May I was commissioned by Brave to help their team audit the Google auctions so they could file details in their GDPR complaint. My pixel auditing background is significant and I’ve built enterprise analytics for nearly 8 years @victorymedium
Here's one of the legacy threads i've done on pixel shenanigans & overlapping liabilities in the online advertising ecosystem due to how Javascript pixels piggyback from a 3rd party to 4th/5th/6th parties. It creates companies reliant on each other.

Before we begin, I keep VERY close tabs on Google systems. I'm a Google Certified Partner, I've taken and passed the Google Analytics certification, and i've been using tools like Google Tag Manager for over 7 years (since basically the start). I'm deep into Google pixels...
Read 20 tweets
1 Apr 19
Sizmek declared bankruptcy at the stroke of midnight on Friday. Come Monday, will any of their impressions still be showing? They owed $65 million - is that just delayed payments? Will payments flow to keep ads on? This feels like the ad bubble - who else has to close very soon?
When you look at the creditor balance sheet for Sizmek it should scare many folks watching markets- you could probably pick any of those companies and find similar books on their ends. They are all doing shades of auction arbitrage w/ cookie changes in browsers gutting data flow.
The subprime crisis occurred bc too many banks bet on each other and layered risk into assets that stopped being revenue multipliers and just started failing. Cookie consent rates w/ safari/Firefox changes (&chrome coming) are failures crossing that ~7% threshold like subprime...
Read 45 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!

Follow Us on Twitter!