Shreyas Doshi Profile picture
Nov 19, 2020 7 tweets 2 min read Read on X
People do 3 types of work within companies.

Produce:
Creating artifacts to serve the company’s external stakeholders.

Organize:
Creating the necessary structures & processes for Produce work.

Self-promote:
Creating a proxy for their own competence & impact.

A short tutorial👇🏾
Examples

Produce work: products, eng infra, sales deals, services, support, status updates,...

Organize work: internal processes, resource planning, status updates, re-orgs, hiring,...

Self-promote work: perf reviews, status updates, 1:1s with manager,...

Important tweet👇🏾
The 3 key sources of conflict within a company:

- Self-promote work disguised as Produce work or Organize work (Politics)

- Disagreement on relative priorities of Produce work (Strategy problem)

- Too much Organize work too little Produce work or vice versa (Execution problem)
Role of company leadership:

A company’s leaders need to be able to precisely & consistently diagnose the source of major conflicts. They need to be particularly intolerant of Self-promote work that's suboptimal for the company, even if it's optimal for a given individual or team
Role of managers:

Managers need to create clarity for each employee on the optimal allocation of time across the 3 types of work, for their specific role on the team.

When managers fail to do this, each employee picks their own subjective defaults, causing mutual frustration.
Footnote:

The original idea here of the types of work was inspired by this line in the book Principles by Ray Dalio

“in most companies people are doing two jobs: their actual job and the job of managing others’ impressions of how they’re doing their job.”

Was a💡moment for me.
As a startup founder/CEO/executive, it's important to look for the crossover point described in this thread:

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More from @shreyas

Mar 30, 2023
Product life in midsized & large companies starts making a lot more sense when you understand that a large % of middle & upper management thinks their main job is to (i) try & decipher what the CEO wants done (ii) align their org with it (iii) propose a plan that the CEO approves
This is instead of *often* telling the CEO what actually needs to be done, in a way that is grounded in (a) deep insight into customers & market (b) creative product & GTM solutions

Many in middle & upper management will of course blame incentives set by the company for this.
And they are not wrong. But it is worth evaluating how much of one’s career (and life) one wants to spend in aligning perfectly with incentives set by another party.

20% or 50% or 70% or 90% or 99% or 100%?

What is your answer?
Read 6 tweets
Mar 7, 2023
Those who don’t understand the great value of instinct call it luck.
Read 4 tweets
Mar 3, 2023
Everything we create, everything we do, it all starts with our thinking

Clear thinking drastically improves odds of success in all departments of career & life

While clear thinking is quite rare, it can be developed with practice

Advanced principles for clear thinking:

(1/12)
1) Essence first. Not story. Not analogy

Most people get seduced by great analogies & exciting stories.

Clear thinkers don’t *form* their thinking via analogies. They identify the essence of the issue, in their specific context. Then, they use analogies as one of their inputs.
2) WAYRTTD

“What Are You _Really_ Trying To Do” is a simple but powerful tool to make you pause & identify your real goal

Most people move too quickly to How & When to do a given task. But the task isn’t the goal

Clear thinkers have built a habit of asking themselves WAYRTTD.
Read 19 tweets
Feb 23, 2023
Apple Pie Position:
A statement that instantly elevates the person who is saying it and is simultaneously hard for anyone else to push back on, and so everyone avoids the personal risk and just nods “yes”, even though its actual value in this specific situation might be… twitter.com/i/web/status/1…
Okay, so now that you understand Apple Pie, here’s your crash course on dealing with Apple Pie:

1) The greatest thing about Apple Pie Positions is that you now have a name to assign to a complex behavior (and it is a cute name, which helps a lot). Once you share this idea with… twitter.com/i/web/status/1…
One other important thing:

Note that Apple Pie Positions are, by definition, specific to the context. This means that the same sentence can be either the right thing to focus on, or it can be an Apple Pie Position. The way you determine which is which is through good judgment.
Read 5 tweets
Feb 17, 2023
Which book would sell more copies?

Business (auto)biography 1:
Failure 1, Failure 2, Hit rock bottom, Success 1, Failure 3, Wild success

Business (auto)biography 2:
Mild success, Major success, Mild failure, Mild challenges, Wild success

(Wild success being the same in both)
Now, imagine you must choose to live one of these lives.

Which one would you choose?

(note: you *must* choose one of these, you have no other option)

(think & be honest to yourself)

(this is a thought experiment for you only, so pick one, don’t reply with “it depends”)
After you’ve answered both questions (and seen the both poll results), share what if anything one might conclude from this.

You can make it finely granular (e.g. what you conclude about yourself) or coarsely granular (e.g. what you conclude about society/media/critical thinking)
Read 4 tweets
Feb 13, 2023
Failure is the absolute worst way to learn something and sadly so many people spend their entire lives under the illusion that failure is the best way to learn anything.
Read 7 tweets

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