That which appeals to the masses, and that which appeals to elites, are not the same.

Know your audience.

Masses = IQ of 120 and below. 90% of the population.

Elites = IQ of 120+. 10% of the population.
To Appeal to The Masses?

-Appear to be egotistical, a grandiose narcissist.

-Talk dumb, like a 100 IQ person. Simple sentences, small words.
-Your speech should emphasise emotion, not logic. It should have great style; the substance is almost irrelevant.
To Appeal to Elites?

-Appear calm, Low on neuroticism. Confident, not egotistical or narcissistic.
-Talk smart, like a 130+ IQ person

Use words that articulate the information as clearly as possible (big words and complex sentence structure may help with this).

However, don't make your language any more complex than it needs to be.
Complex language to articulate points clearly is fine, manufacturing complexity to show off how high your verbal IQ is, is not.
-Your speech must have substance, real content and information.

If your speech is all style and not substance, elites will laugh at you.

Elites are not dumb (like the masses); if your speech is all style no substance, all emotion no logic, they will see through it.
Who appeals to the masses?

-Mike Cernovich
-Donald Trump
Who appeals to elites?

-Sam Harris
-Charles Murray
-Illimitable Man

Make your speech vacuous.

If you do a breakdown of the speaking of Cernovich, Trump, or Oprah, you will find that at least 90% of their words are vacuous; entirely devoid of any real content or actionable information.

Make your speech filled with concrete information.

If your speech is vacuous, Elites (smart people) will assume you are either being intentionally deceptive (hiding information), or stupid (incapable of forming coherent thoughts).
If you do a breakdown of the speaking of Sam Harris, Charles Murray, or Illimitable Man, you will find that for every 100 sentences they speak, they give 95 or more pieces of information.
They have no wasted words; their words are filled with concrete information, and if you skip a paragraph of their speaking you will be missing out on information.
To be clear Not hating Cernovich with this thread I am genuinely impressed. Cernovich made it through law school so I know he has an IQ of 120+; he is NOT a dumb person.
However for the sake of appealing to as wide an audience as possible (almost 1 million Twitter followers), he has trained himself to talk like a dumb person; he talks at the level of a 100 IQ person.

This is HARD.
Very few smart people (IQ 120+) are capable of training themselves to talk at the level of a 100 IQ person.

It sounds easy, but it isn't.
I myself *can* do it, but not indefinitely.

I can do it for a few hours before becoming exhausted by it; intentionally dumbing down everything you say so the masses can understand it is an energy expensive activity.
There are smart people who can dumb down everything they say for a few minutes, and rare specimens can do it for a few hours, before being exhausted by it.

Cernovich is able to do it 12+ hours a day, for over the past decade.

That skill is RARE.

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More from @CorporateMach

21 Nov
THREAD: Traits You Need To Know
2 best predictors of long term life success?

Life Success = Grades in School, Performance in Complex Jobs and The Corporate World, Income, Net Worth
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If you found out I am a billionaire, you would take my writings more seriously.

If you found out I am homeless, you would take my writings less seriously.


This is because you think...

Worldly Wealth = Qualify of Man


Quality of Man = Quality of Writings
In truth...

The quality of who a man is, and his level of worldly wealth, are 2 separate matters.

The quality of who a man is, and the quality of the writings he has created, are 2 separate matters.
The Error:

Worldly Wealth = Quality of Man = Quality of Writings

The Truth:

These are 3 entirely disparate things.
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THREAD: War, Politics, Business, Transcending Hierarchies

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The traits that help with succeeding in them.
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f you are dumb, naive, lethargic, compassionate, and neurotic, the probability you will succeed in War, Politics, or Business is very low.
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2020 America: There is no middle class.
25 Year Old American Man, 50th Percentile of Income...

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2020: Has a garbage low paying job. Can't afford to rent a studio apartment. Lives with his parents.
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Zoomers: If you are average, your life will be terrible.

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When a Rightwing American thinks "There is a God in the sky with a son named Jesus", they are guilty of 'Belief Without Evidence'
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