Why is it so hard for so many business owners...

To craft a clear, concise Impact Story?

#sales #branding #Entrepreneurship 1/
@DJjourdan asked me that question earlier this week during his live show.

He noted this is a challenge even for seasoned sales pros.

First, what's an Impact Story?

#sales #branding #Entrepreneurship 2/
It's similar to what you might call a "value proposition."

It's one sentence that clearly communicates the positive impact your clients get from working with you.

It's not your job title...

#sales #branding #Entrepreneurship 3/
Not an explanation of HOW you do it...

Not a recitation of your process.

All that stuff amounts to "verbal vomit" on your potential clients, who simply want to know, "What's in it for me?"

Example?

#sales #branding #Entrepreneurship 4/
One of my clients, an elite personal trainer, now doesn't tell clients he's a trainer.

Instead, he, "helps high-achieving women executives look better, feel better, move better."

IMPACT.

#Entrepreneurship #sales #branding 5/
I never tell people I'm a "coach."

Instead, I "help executives, entrepreneurs, and enterprises become more purposeful, productive, and profitable."

Clear. Concise. IMPACT.

#sales #branding #Entrepreneurship 6/
Is crafting your clear, concise impact story a challenge for you?

If so, send me a message, and let's get to work.

#theauthoritybrand #sales #impact #personalbrand 7/7

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More from @curtmercadante

21 Nov
When my dad was in his mid-50s, after having served as president of the divisions of major corporations, he found himself out of work.

Couldn't find a job.

Didn't complain. Now about ageism, or any type of "ism."

I never once heard him complain.

1/
He couldn't find a job...but you know what?

He was what we today call an "essential worker" (used today as a totally bullshit term).

If he didn't work. We didn't eat.

So you know what he did?

Mid-50s former company president...

He got f**king newspaper route.

2/
I was about 9 years old at the time. He and my mom would wake me up at 3 or 4 a.m. and we'd head to the newspaper distribution place.

I hated it.

Folding up newspaper and putting them in bags.

Before sunrise.

Then hitting the road in the station wagon.

3/
Read 11 tweets
19 Nov
Effortless action vs. “hustle and grind porn”...

A Tweetstorm....

#flow #freedomlifestyle #productivity 1/
The concept of “effortless action” is often lost...

In a society steeped in “hustle and grind porn.”

#flow #productivity #freedomlifestyle 2/ Image
If you really want to experience the principle...

Take a ride in a glider, like I did yesterday.

#flow #productivity #freedomlifestyle 3/
Read 10 tweets

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