Why is it so hard for so many business owners...

To craft a clear, concise Impact Story?

#sales #branding #Entrepreneurship 1/
@DJjourdan asked me that question earlier this week during his live show.

He noted this is a challenge even for seasoned sales pros.

First, what's an Impact Story?

#sales #branding #Entrepreneurship 2/
It's similar to what you might call a "value proposition."

It's one sentence that clearly communicates the positive impact your clients get from working with you.

It's not your job title...

#sales #branding #Entrepreneurship 3/
Not an explanation of HOW you do it...

Not a recitation of your process.

All that stuff amounts to "verbal vomit" on your potential clients, who simply want to know, "What's in it for me?"


#sales #branding #Entrepreneurship 4/
One of my clients, an elite personal trainer, now doesn't tell clients he's a trainer.

Instead, he, "helps high-achieving women executives look better, feel better, move better."


#Entrepreneurship #sales #branding 5/
I never tell people I'm a "coach."

Instead, I "help executives, entrepreneurs, and enterprises become more purposeful, productive, and profitable."

Clear. Concise. IMPACT.

#sales #branding #Entrepreneurship 6/
Is crafting your clear, concise impact story a challenge for you?

If so, send me a message, and let's get to work.

#theauthoritybrand #sales #impact #personalbrand 7/7

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More from @curtmercadante

21 Nov
When my dad was in his mid-50s, after having served as president of the divisions of major corporations, he found himself out of work.

Couldn't find a job.

Didn't complain. Now about ageism, or any type of "ism."

I never once heard him complain.

He couldn't find a job...but you know what?

He was what we today call an "essential worker" (used today as a totally bullshit term).

If he didn't work. We didn't eat.

So you know what he did?

Mid-50s former company president...

He got f**king newspaper route.

I was about 9 years old at the time. He and my mom would wake me up at 3 or 4 a.m. and we'd head to the newspaper distribution place.

I hated it.

Folding up newspaper and putting them in bags.

Before sunrise.

Then hitting the road in the station wagon.

Read 11 tweets
19 Nov
Effortless action vs. “hustle and grind porn”...

A Tweetstorm....

#flow #freedomlifestyle #productivity 1/
The concept of “effortless action” is often lost...

In a society steeped in “hustle and grind porn.”

#flow #productivity #freedomlifestyle 2/ Image
If you really want to experience the principle...

Take a ride in a glider, like I did yesterday.

#flow #productivity #freedomlifestyle 3/
Read 10 tweets

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