I’m reading a lot of well-intentioned articles that make it clear how many scicomm peeps have no idea disaster risk reduction is a deep field with a lot of research into effective communication.

ProTip: Using fear & shame as motivation backfires when applied to public health.
I can’t write this article (or even thread!) right now as I’m under medical orders to drop my stress levels (ahahahahasob), but...

If you’re writing well-intentioned pieces trying to influence pandemic behaviour, please take some cues from disaster sociology research. It exists!
Fundamental premise:
Vanishingly few people make active choices they believe will endanger themselves or the people they love.

If they’re making “bad” choices, it’s a fundamentally different risk perception. Until you understand how & why, your argument will miss its audience.
We’re deep into the disillusionment phase of disaster response, with a heavy dose of fatigue. This is predictable & well-studied.

Research on how to communicate through this fog exists. So does research on how & why risk perception varies. None of these challenges are new.
To my scicomm kin:
I love & respect that you’re trying so hard to save lives. The work you’re doing is incredibly important.

Assign yourself homework on reviewing disaster communication techniques. You’ll be so much more effective helping create change for a less shit tomorrow.
To non-SciComm peeps trying to keep your friends & family alive through this mess:

Your authenticity is the most powerful tool you have. Your real fear, compassion, weariness, & even anger will be more effective than the techniques that apply to institutions or media.

Just talk
Dear disaster risk reduction folks,

Thank you for diving in to the replies with resources & keywords.

It’s not a sprint & it’s not a marathon: it’s a relay. I’m perpetually grateful to have you as teammates. DRR is too hard, too sad, & too interdisciplinary to do solo. 💜

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More from @mikamckinnon

Dec 26, 2021
The degree of rage I feel when someone flippantly declares getting COVID is inevitable and we should give up is beyond my ability to politely express.

It’s never too late to make things less bad. Like Climate nihilism, it’s self-destructive bullshit & I have no tolerance for it.
Science is an astonishing tool linking cause and effect, enabling us to create a path to any future we want.

It’s not easy! Untangling details can be lifetimes of effort to get right. But the harder part is picking a future, then doing the work.
It’s daunting. We need to do the work individually, but we also need our communities, governments, & everyone everywhere else to do the work.

But if we refuse to surrender to suffering?
If we keep struggling to do better?

We have infinite possible futures that are less bad.
Read 5 tweets
Mar 9, 2021
You know the rules:

Most vibrantly-coloured rocks are on the Do Not Lick list, but ALL rocks that are literally radiating are definitely on the Do Not Lick list.
> Record scratch

> Freeze frame of you, the protagonist, contemplating the pros and cons of licking a plutonium puck.

“You’re probably wondering how I got here. It all started when I was strolling around France...”

#YouFindARock.

📷 Roberto Bosi Densely-packed crystals of a pale translucent tan spackled a
You pick up the hunk of densely-packed quartz crystals, intrigued by the spatters of matte black.

“Did you mould?!” you ask the rock incredulously. “No, no, that’s not quite right... what IS this?”

>
Read 15 tweets
Nov 20, 2020
Gritty has found rocks.

They are all safe but boring to lick. It’s a solid selection of common crystals from a rock shop or museum gift store.

I do have a few questions.
If you go outside and pick up a stray rock, it’s probably quartz.

This looks like quartz. Quartz is an excellent oscillator that is piezoelectric & resonates well.

White sand is also quartz, and is near oceans.

Conclusion: Gritty can use quartz as a distributed spy network.
I have questions on this ID.

If it’s rose quartz, it’s about as fun as licking a window for flavour.

But it could easily be pink halite (like Himalayan rock salt!). If it is...? Lick it! Lick it moar!
Read 7 tweets
Nov 19, 2020
I’m stunned that we’re losing Arecibo.

Even if you don’t pay much attention to ground-based astronomy, you know this telescope from pop culture & movies. It’s somewhere special. nature.com/articles/d4158…
This article from just before the closing announcement is fantastic for the context of why Arecibo is so unique:
space.com/arecibo-observ…
I just...

I know we’ve got a lot going on, especially with the mass casualty event scheduled shortly after US Thanksgiving.

But take some time to read the Arecibo tributes as they come out. They won’t be cheerful. But they’ll be heartfelt.
Read 6 tweets
Nov 14, 2020
Irregular reminder that landslides can behave like fluids.

(Thank you for all the pings!)
Landslides get weird when there really big, and can start behaving more like fluids than solids once they’re over the half million cubic meter mark.

...which was pretty much why I wrote a thesis once upon a time: io9.gizmodo.com/why-are-huge-l…
But technically landslide are fluid-like, not fluids.

Why?

Because they’re a mixed mess of materials that act differently when moving than when still. You can’t just sample a tree trunk, some peat, and water to figure out the rheologic properties (how it flows).
Read 9 tweets
Nov 13, 2020
Searles Lake is a major industrial source of evaporate minerals. Brine is pumped into shallow ponds, where desert sun evaporates water & leaves behind baby crystals to screen, harvest, wash & dry.

The minerals grow so fast they hopper: outside expands before inside fills in.
Searles Lake produces a whole bunch of halites and borates: halite, borax, selenite, ulexite (tv rock), as well as some weirder minerals like searlesite.

The pink cubical minerals are halite: table salt! Not only is it safe & tasty to lick, it’s essential for your health.
Read 4 tweets

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