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Glenn Gabe Profile picture
@glenngabe
Dec 8, 2020 • 4 tweets • 3 min read • Read on X
Great presentation from @JohnMu at #SMX Virtual. Here's a thread with some interesting information. :)

Some ranking changes in 2021 (like core updates) will be harder/trickier to explain. Also, some updates will be aimed at helping "less SEO savvy sites". Image
Some recos from John for 2021: Look to reach a broader audience (diversify). Look to create repeat visitors. E.g. If people actively search for you, that's a sign you are doing things right. Also easier to rank if your brand is in the query... Build trust/awareness/authority. Image
Sites that are "technically better" (I'm assuming technical SEO here) have an advantage. Sometimes that's a small advantage, but can be bigger depending on the niche. It's good to get that advantage. Remember, content is king, but strive for strong technical SEO. Image
More from John: In 2021, there will be more ways to be more visible in Search. i.e. New ways of highlighting content. Google is actively working on this.

There is still much more to cover from John's presentation and I'm sure @rustybrick will cover more tomorrow. :) Image

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More from @glenngabe

Glenn Gabe Profile picture
Apr 29, 2023
Quick update on the drop in FAQ snippets on mobile & the drop in video snippets in the SERPs.

FAQ snippets remain down on mobile based on the change on 4/5. And video snippets have plummeted for sites where the videos are not the main content (starting on 4/13). No change there: ImageImageImageImage
And if you're interested in the video snippets drop, definitely check out my post about the situation. I published that last Saturday: gsqi.com/marketing-blog… ImageImageImage
Heads-up, Google removed many FAQ snippets on 4/5 from the mobile SERPs, but many remained on dtop. With the latest unconfirmed update, those dtop FAQ snippets are now gone. That makes sense & almost seemed like an oversight... I'm seeing this across many sites. It's widespread: ImageImageImage
Read 4 tweets
Glenn Gabe Profile picture
Oct 13, 2022
Google Webmaster Guidelines is now Search Essentials. Barry covers the change in his article. I'm checking out the changes now.
Nice that Google added "Spammy" to autogenerated content. It used to just say "autogenerated content intended to manipulate search rankings. Again, this is a tough area for Google with AI writing software on the move. :) Image
Google also included "Thin" in the guideline for affiliate pages. They did have "thin" in the description in the past, but I think it's a good idea they added "thin" in the specific guideline title. Avoids confusion with affiliate content vs. thin affiliate content. Image
Read 4 tweets
Glenn Gabe Profile picture
Jul 30, 2022
Quick update on the July Product Reviews Update. As others started noticing yesterday (like @vladrpt), the PRU really started to kick in. Visibility tools are just starting to show the impact, but GSC & GA show the reality already... I'll be sharing more data soon: ImageImage
Here are some screenshots of visibility changes *just starting* to show for sites impacted. I'm sure the tools will show much more visibility swings starting tomorrow. Again, GSC and GA show much more of the impact. ImageImageImageImage
Also super-interesting to see the left-side facet test for queries that many review sites rank for. There's even a "reviews" facet there that appends "reviews" to the query. I don't think that fully rolled out w/the update, but worth noting. :) Image
Read 12 tweets
Glenn Gabe Profile picture
Nov 2, 2020
Tired of basic tracking with Web Stories? Check out my latest post to exit the black hole of Web Story tracking – How To Track User Progress In Web Stories Via Event Tracking In Google Analytics gsqi.com/marketing-blog…
In my post, I cover how to use triggers, variables, and event tracking to understand how far users are progressing through your Web Stories, if they reach the end, and if they view your bookend. It's a much more powerful way to track Web Stories! gsqi.com/marketing-blog…
I also provide the final tracking snippet so you can use it to track your own Web Stories. And once you get the hang of triggers and variables, you can expand this framework to create even more advanced tracking. I think you'll dig it :) gsqi.com/marketing-blog…
Read 6 tweets
Glenn Gabe Profile picture
Nov 1, 2020
Incredibly important section from Google's movie that was shared by @JohnMu late Friday. The segment starting at 31:22 about misinformation & YMYL queries was super-interesting. Watch the entire movie btw, but here's a thread w/more info from this section: Image
Google's Head of Search Ranking Pandu Nayak: "We have long recognized that there's a certain class of queries like medical or finance queries... in these cases authoritative sources are incredibly important." Image
More from Pandu: "We emphasize expertise over relevance in those cases so we try to get you resources from authoritative sources"

Engineer Meg Aycinena: "By authoritative we mean that the sources are reputable, are upfront about who they are, they themselves are citing sources" Image
Read 4 tweets
Glenn Gabe Profile picture
Aug 5, 2020
So @rustybrick followed up with @johnmu about negative sentiment impacting rankings based on the Decor My Eyes situation from 2010 where Google implemented something that demoted the site (& others like it). Is that still around and does that still happen?
Via @johnmu: If all signals point in that direction (overwhelming negative reviews and info about a company), then John could imagine that Google's algorithms could pick that up. It's pretty rare that would happen, but it can.
If a few people are upset and write negative reviews, then business owners shouldn't worry about it rankings-wise. But if there are a lot of people upset about your business or services, then Google could pick that up algorithmically. It needs to be a very strong signal, though.
Read 4 tweets

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