37 Random Things I've Learned In 2018 That Are Still Relevant In 2021

1. People care about how you make them feel and what you can do for them..
2. Love your parents.
3. Gratitude makes you so happy. I mean it.
4. Money is just a tool. Use it. Not the other way around.
5. Experience > Things.
6. Don't complain. It takes up so much mental energy.
7. Life is all about psychology (e.g. sales)
8. I don't know anything.
9. Life is beautiful (if you know how to live it).
10. Life is the movie. You are the director and the star. Make things happen.
11. Eat fruits before meals.
12. Exercise daily -- even if you don't want to.
13. Make your bed every morning, it's the first win you'll have in the day.
14. Listen to your gut.
15. Fight for your loved ones, not fight your loved ones.
16. You fail numerous times. Keep on failing. You'll succeed afterwards.
17. Don't follow the rules. Makes your own rules -- but still don't follow it.
18. Stress is because of giving a fuck to people. Stop it.
19. Your money isn't your money.
20. No one cares about you.
21. If you have something, share.
22. Visualize to make things come faster.
23. Drink water before you sleep and after you wake up.
24. People want what they can’t have.
25. If I hurt you, I’m hurting me.
26. Be a jack of all trades only at the beginning.
27. Learn from everyone you meet. Be conscious.
28. Life is a game. Play it well and win.
29. If people fuck with you, ignore them.
30. Stop doing the thing you don't want to do IF it does not help you reach your goals.
31. Do whatever it takes to make something happen.
32. Don't ever give up . . . ever. Just don't.
33. Life tests you everyday. Prove that you are worthy.
34. Always have an abundance mentality. Give shit without asking anything in return.
35. Happiness is a perspective.
36. Don't argue with people who don't have the same level of wiring as you. You'll just make them angry.
37. Sometimes . . . you have to lose something before you can truly appreciate it. Make sure you always show your appreciation to everyone. Give roses before the funeral.

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More from @immarkwilliam

12 Dec 20
How I went from $0 to making over $25 Million for my clients while living in a third world country:

A thread on how one book and a missed party changed my life.
Before we begin, let me just say:

This wasn’t quick.

It took me 5+ years of when I started my entrepreneurship journey to get here.

And while not everything was pretty,

I did learn very useful lessons along the way:
When I was 17 I used to drink every day.


My friends gave me rides. Paid for my drinks. Took me out every day (and night).

Dream college life right?

I thought so too.

But something didn’t seem right.
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12 Oct 20
"Mark, why are you targeting the same audiences in different campaigns? Are they not going to compete with each other?"

A quick explanation (my thought process) below.

Thread. 👇
1️⃣ If I have a performing audience, I'll use that audience to test and validate my ads.

I don't want to test audiences + ads (or other variables) at the same time.

When testing, I focus on one.
2️⃣ Most of the time, the testing budget is relatively small for the audience.

For example:

If you have $20 for testing, and your CPM is $10, and the audience size is, let's say 100m.

You're barely scratching the surface.
Read 6 tweets
6 Jun 20

//How You Can Increase the Saliency of Your Ad Creatives//

Saliency is a necessary quality your ad should have for them to be noticed by your audience.

And there are three (3) HACKS you need to know to achieve this:

What are these?

1. Color
2. Orientation
3. Size

A common mistake newbie designers commit is overusing colors when designing an ad.

Stop using too many colors and start putting more emphasis on the focal point of your design.
You have to lessen the value of the surrounding elements so that you center if attention is clear.

Because if everything is equally vibrant, there’s no saliency.

Let me give you an example 👇
Read 10 tweets
11 Mar 20
//You won’t believe this… but one HUUUGE difference between making $30,000/month and $300,000/month is a creatives team.//

This is definitely true for our agency.

Let me explain more below.

You can’t scale to hundreds of thousands of dollars per month with creatives alone. You also need to have the right systems and strategies in place. But having a team who can execute effective creatives for your campaigns can help you out in a really big way.
So let me tell you why by explaining to you the difference between:

Mike, solo eCommerce brand owner vs. our advertising agency

Read 13 tweets
22 Nov 19
Are you randomly testing ads hoping and praying that you’ll someday hit gold?

Want to find the winning ad that would help you scale your campaigns?

If your answer is yes, then lend me 3 minutes of your time and I’ll make sure you won't regret it at the end.
Let's talk about testing.

I can honestly say that this has the power to change your business forever.


Because testing helps you optimize your ads before you launch them at a larger scale. (potentially saving you thousands of dollars).
PLUS it gives you the insight that you need to convert your traffic to customers.

New ideas are tested against existing ones (yours/your competitors’) in an attempt to out-perform those that are already in place.
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9 Nov 19

If you don't know yet, this metric simply indicates how much each click costs.

And it’s affected by a few things...

Keep reading to uncover what they are. 👇
- The Quality Of Your Ads -

Do your ads make your audience curious?
Do they make your audience want to see more of your offer?
Do they resonate with your audience?

Research, create your customer avatar and keep testing.
- Competition -

How many advertisers there are targeting the same audience?

How do you position yourself against other advertisers? How are you different?
Read 9 tweets

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