How to turn 1 blog post into 10+ pieces of content πŸš€

Filling out your content calendar is HARD, here’s a way to make your content stretch further...

πŸ‘‡πŸ‘‡πŸ‘‡
1️⃣ Let’s start with the blog post...

Example πŸ‘‡

β€˜5 tips to create more engaging content πŸ”₯’

I’m not going to tell you how to wipe your arse here β€” give value, make it fun and shareable
2️⃣ YouTube Video

Probably the most daunting, but can be massively rewarding if used correctly ⚑️

Focus on value rather than quality, an iPhone and some basic editing will do 🀳

Video gives the biggest opportunity to make micro content, especially if planned correctly.
3️⃣ Micro Video Content

Break your video down into micro clips, share these across socials with a strong headline and some tips along side πŸ’‘

Short form video is a great way to get people engaged πŸ‘‹
4️⃣ TikTok(s)

Now you’ve got your video content, re-platform it for TikTok

Tip: Film your initial video with TikTok in mind, leave enough room around you to allow for a portrait crop πŸ“Έ
5️⃣ Instagram/LinkedIn Slider

These perform well, especially on LinkedIn β€” try to include icons/graphics to anchor your content

@canva is a super easy tool to use if you haven’t got a Scooby-Doo about editing software ✏️
6️⃣ Twitter Thread

Again it’s just a case of repurposing your content for Twitter...

Tip: Start the thread with a strong hook or problem solving statement πŸ“’

β€’ Use imagery + GIFs
β€’ Show personality
β€’ Tag + engage other users

Disclaimer β€” Prepare for tr0llz
7️⃣ LinkedIn Post

Finally transform the blog into a LinkedIn post/article, 5 minute job.

β€’ Be bold with your statements
β€’ Give value
β€’ Bait engagement 🎣

Just remember β€” don’t be too edgy, Martin in HR might scream πŸ™€
And just like that you’ve got 10+ pieces of content from a single blog post.

Thanks for coming to me TED talk πŸ‘‹
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More from @jackmjfoster

11 Jan
How we reached 50 million people in 6 months reusing old video content on @GIPHY πŸ“Έ

A thread πŸ‘‡πŸ‘‡πŸ‘‡ Image
Earlier last year we launched a vlog over on our YouTube, it wasn’t a great success β€” which I’ll touch on in another post.

But it left us with a shit load of video content which we could turn into GIFs...

So me + @chinorocha2 set to work πŸ‘¨β€β€οΈβ€πŸ’‹β€πŸ‘¨
After doing some digging my initial idea was to target weekdays, we targeted the following keywords;

β€’ Friday Feeling
β€’ Monday Mood
β€’ Humpday
β€’ Friyay

After a month or so after uploading, the gifs started to rank for their search terms... πŸš€
Read 6 tweets

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