I cannot emphasize how problematic it is that @Microsoft is blocking keywords rooted in civil rights issues.

Based on this keyword blocklist, they are likely blocking ad revenues from every LGBT, feminist and social justice-oriented media outlet in the world.
It looks like @chase is defunding all news coverage of “racism”, “racial profiling” and even “racial bias” by adding these words to their keyword blocklist.

How do we fight systemic racism if they pull their cash every time we talk about it?
Based on @TMobile’s keyword blocklist, it looks like they defunded every news story related to the George Floyd protests and the Unite the Right rally.

If your newsroom covered this essential news, @TMobile blocked their ad $$ from your work (whether they realize it or not)
Have you ever seen a @VMware ad? I haven’t. They’ve blocked nearly every keyword and topic related to the biggest news stories in 2020 – esp BLM.

CEO @PGelsinger said they’re “praying for equality” but VMWare’s literally blocked the word “social justice” from their media buy.
These Fortune 500 keyword blocklists used to be too secret until @kfranasz found them - fully unencrypted and open to the public.

You can peruse the above keyword blocklists (& many more!) yourself here 👇🏼

adalytics.io/blog/major-bra…
And you can find a full explanation for laypeople here 👇🏼

branded.substack.com/p/does-anyone-…

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More from @nandoodles

11 Jan
Let me explain what's going on here. @OANN fundraiser for Congress members who supported the insurrection has been marked "BRAND SAFE" by @OracleDataCloud.

That means unsuspecting advertisers are sponsoring this fundraiser en masse too.
I've also found @AdRoll serving its clients' ads on OANN.
.@OracleDataCloud is one of three brand safety companies that are actively funding disinformation while defunding the real news media.

Thanks to a data leak, we know that they're marking OANN "SAFE" for advertisers at higher rates than the NYTimes.

branded.substack.com/p/inside-the-c…
Read 5 tweets
5 Jan
I’m FURIOUS. @hootsuite secretly signed contracts with ICE, lied about it & then fired @samelaanderson for bravely coming forward to the public.

Today, @BCorporation tells me Hootsuite gets to keep its B-Corp status.
Today, @hootsuite no longer works with ICE *bc* @samelaanderson risked everything to tell the public. Her tweets went viral across the U.S. & Canada.

As whistleblower, she upheld the highest ethical & moral standards. Yet she’s fired & Hootsuite remains “B-Corp certified”?
Oh I forgot: @hootsuite fired ANOTHER employee for speaking out on social media against their employer’s ICE contracts.

@hootsuite literally chose profits over people — and @BCorporation is going to just sit this one out???
Read 7 tweets
4 Jan
Do Ads Work? An Inquiry.

In March 2017, @sapna reported that @chase was running ads across 400k sites when they were alerted they were running on hate speech. So they hand-picked 5k sites & deleted the other 395k.

They found NO change in performance.

nytimes.com/2017/03/29/bus…
Also in March 2017, @Google placed £250,000 worth of ads on an extremist preacher's YouTube channel. Brands include @ukgov, @LOrealParisUSA and @sainsburys.

All famously brands that extremists & terrorists love to hear from.

theguardian.com/technology/201…
In March 2018, @LaurenJohnson reported that P&G cut the shit. $200M of it. Their reach went 🔼 by +10%. 😬

To this day, even they probably don't know what the fuck was going on in their ad spend.

reuters.com/article/us-pro…
Read 5 tweets
3 Jan
The biggest story in tech no one’s talking about is Uber discovering they’d been defrauded out of $100M - or 2/3 of their ad spend.

And all bc Sleeping Giants kept bugging them to block their ads on Breitbart. ImageImage
I was so surprised when Kevin Frisch, Uber’s ex-Head of Acquisition reached out to me one day on LinkedIn to tell me he found this epic fraud bc they actually DID block their Breitbart ads but somehow the ads were still slipping thru. 🧐
Uber was in deep shit in 2017 because Sleeping Giants was on their case for their Breitbart ads, followed by #DeleteUber.

Kevin said in an interview last year that we were a pain in their ass and he wished we’d get hit by a bus lol

vox.com/policy-and-pol…
Read 16 tweets
17 Dec 20
NEW: @integralads, @OracleDataCloud & @Comscore are blocking millions from news orgs and sending them to disinfo outlets like @OANN and @seanhannity.

Meet the idiots who are single-handedly funding the disinformation economy with advertiser $$.

branded.substack.com/p/inside-the-c…
These brand safety co’s block billions of ads across the web before we ever see them using secret “proprietary” algorithms that no one can see, access or challenge - not even news publishers.

You wanna talk cancel culture? Here you go.
Entire beats are completely unmonetizable, even at the @nytimes, because brand safety tech cannot tell the diff between “bad things” and “reporters covering the bad things.”

Stories by @rcallimachi, @Jan_Ransom & @awinston are categorically blocked from ad revenues.
Read 9 tweets
25 Oct 20
NEW: The III%ers - the militia group that planned to kidnap @GovWhitmer and overthrow the U.S. government - is raising funds on @Shopify.

Cc: @FBI
This is part of a larger pattern of @Shopify funding extremism & domestic terrorism in the U.S.

The company is still funneling cash to Super Fun Happy America, the white nationalist group behind Boston’s “Straight Pride Parade” even after I flagged it last month.
Read 5 tweets

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