Here’s a thread about the media, prompted by many people seeming to not understand what’s going on RN.

15 years ago I worked for a training org. At one point the @theheraldsun, owned of course by #NewsCorpse, wanted to run a feature on the type of training we were doing.

They asked the company I worked for to design a quiz, to test people on what they knew about the specific skill set our company trained for.

We were, of course, happy to help. It would not only highlight many important safety issues, but would promote our services, too.

After doing preliminary work, the young journo working with us to plan the double-page spread sent an email saying it was cancelled.

The reason? One of @theheraldsun’s biggest advertisers weren’t happy about running the quiz. Reasons for their objection were complex ...

... but basically boiled down to that advertiser believing that us helping make people aware of an important safety issue might damage sales of one of their products.

Yep, you read that right. A large advertiser had the power to veto an action which could’ve saved lives.

Not only that, but the journo explicitly stated in writing her employer was doing what the advertiser wanted (even though doing it was wrong) because NOT doing so might adversely affect H/S ad sales.

It’s critical to understand this kind of thing goes on ALL THE TIME.

Every single ad placement a company makes with a media org carries an unstated implication that the company might remove those dollars if unhappy with the way the media org reports the news.

And because most big advertisers are conservative in outlook, it’s extremely ..

... difficult for commercial media orgs to remain progressive or centrist. In fact, unless orgs are either govt-funded or make most revenue from subs/donations not ad sales, it’s probs impossible.

(This also explains why the ABC is so crucial, but also compromised.)

It’s why, for example) reporting on real estate is nearly always positive in AUS (income from RE agents is massive).

It’s also why as politics gets more fascist in AUS, the media follows it to the right, so explains why all commercial media orgs are going more right-wing.

Understanding this is crucial to knowing commercial media are NOT gonna change, particularly during a recession. They have to appease advertisers, even if they lose subs by doing so.

It’s also why complaining to them about their reporting is virtually useless.

Luckily, there’s a way to force them to change as they won’t do it alone. That’s to remove ad revenue faster than they can replace it with sympathetic or clueless advertisers. This is exactly what we did with Alan Jones.

Now, we’re trying to do this with #NewsCorpse.

But the problem is most tweeps seem to prefer to yell at journos & bad media companies instead of doing the actual work to remove advertisers.

It won’t work. It CAN’T work. Media orgs will never do what progressive ppl want unless they’re forced to by market forces.

If just a small percentage of the people on Twitter furious with #NewsCorpse & others chose to contact advertisers & get them to remove ads (or contact cafes to get them to stop stocking their papers) instead of just tweeting their anger, we’d get somewhere.


And if more people could really see that advertisers influence these orgs far more than we do, they’d realise that yelling at journos (while it may be satisfying) is almost always pointless.

We can get Murdoch out of Australia.

Please help:


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More from @MFWitches

16 Nov 20
A. Witches, this is a thread based on extensive criticism we’ve had this afternoon that we’re a “vigilante group” hell-bent on “taking down people for one mistake” becos of Pete Evans.

It’s been put to us that ppl are “scared to say anything” in case “the witches attack them”.
B. While in our opinion many of these comments vastly over-estimate our power, we’ll briefly address the main issues raised.

Firstly, here’s a list of people we witches believe we’ve had removed from positions of influence (or helped achieve this) in the past year or so:

Alan Jones
Sam Newman
Pauline Hanson
Pete Evans

What do these people have in common? Well, they’re all constant, unrelenting and contemptible offenders. They all lie and/or engage in overt racism, sexism, climate-denial, #COVID19-denial or other forms of hate repeatedly.
Read 12 tweets
13 Nov 20
1. Okay, witches, short thread.

We’ve spent today fielding dozens of messages from angry Aussies.

The gifting of ANOTHER 10 million $$ to #NewsCorpse is the last straw for many.

While old hands know what we witches do, there are new ppl all the time who want to get on board.
2. So: who are we?

We’re a group of about 75% women & 25% men, & call ourselves the witches. Our name comes from a text message Peter Dutton sent the wrong person 5 years ago.

Our first big campaign was to get Alan Jones sacked, by asking his advertisers to boycott his show.
3. After Jones was sacked, we were instrumental in getting both Sam Newman & Pauline Hanson sacked from Channel 9, both for outrageous racism.

Our next target was #NewsCorpse. Like you, we’re furious about the lies, denial of science, & disgraceful corruption enabled by him.
Read 13 tweets
9 Nov 20
A. Okay, here’s a tweet thread about asking people to “be kind” & “forget the last four years of abuse from MAGAs”.

This seems to have occurred in response to @JoeBiden saying he wanted to govern for “all America”, which many have taken to mean he said MAGAs should be forgiven.
B. I don’t believe Biden meant that. In any case he has little choice but to say that, as his literal job is to try to find common ground with everyone he governs.

That’s not true for everyone.

So extrapolating that everyone needs to do that is not only wrong, but it’s abusive.
C. Ppl who’ve spent 4 years being specifically told they shouldn’t be alive, or should be locked up or tortured, have no obligation to forgive/forget.

Because it’s a denial of absolutely justified anger & pain. It makes ppl feel that what happened to them doesn’t matter.
Read 12 tweets
8 Nov 20

Good morning to all who can see our account again today after we were suspended yesterday for saying *one* word non-abusively about Trump that we’ve seen dozens of men’s accounts say including directly to Trump & none were suspended.



Here’s the thing: Twitter doesn’t suspend accounts on their own. Ever, AFAIK.

All they do is *respond* to ppl reporting accounts, & make decisions on whether those ppl are right or not.

So whether someone’s suspended/banned is 100% due to how many reports Twitter gets.

This makes Twitter extremely misogynistic & racist, & supportive of trolls & the RW.

Becos people report women far more, & Black ppl, & activists. There are RW ppl who spend all their time reporting such accounts, & hoping some of it sticks.

This is amplified ...
Read 8 tweets
24 Oct 20
Many say our #NewsCorpse campaign won’t work as Murdoch values the power of his media so will continue even if losing money.

That may be true, but his heirs won’t, & his board won’t take it forever, either.

He’s losing a billion dollars a year at present.

Short thread. 1/7.
2/7. Taking money away from #NewsCorpse isn’t just about damaging revenue.

It’s about damaging the brand, as influential media buyers start fleeing the product (just as they’re now fleeing coal investment).

It’s about making the Murdoch name toxic, till nobody will touch it.
3/7. This is a hugely achievable aim.

Ad buyers are *already* advising buyers not to go near Murdoch media.

Share prices are dropping. Other indices are becoming close to useless.

Taken all together, there’s no way Murdoch’s bankers and board will permit this to continue.
Read 7 tweets
23 Oct 20
I am here today for the last Presidential #debates just to watch @realDonaldTrump’s mouth keep moving when his microphone is muted ...
Their tie colours are the opposite of what they would be in Australia.

This is of interest to almost nobody except me.
He’s not trying to butt in yet but the look on his face is fucking priceless.
Read 9 tweets

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