1/ The growth process is to engage the entire organization to leverage their insights, skills, and authority, in order to drive growth.

This is how the top 1% describe the growth process.

via Josef Moucachen @roioverload


// THREAD //
2/ Let’s dissect the process and look at each step. Image
3/ 1. Analyze

When you get started with growth marketing it is crucial to gather an understanding of the situation that your own company or the company that you are working for is in.
4/ In order to learn about the situation, I recommend you to create a “Situation Document”, which will contain various information based on:
- Quantitative Analysis
- Qualitative Feedback
- Past Testing Learning
5/ Let’s look at an example of a high leverage point given by Sean Ellis in one of his workshops: Image
6/ Sean took Linkedin as an example, where analysis has shown that there is high growth potential during the activation phase of the growth funnel. People who joined Linkedin were not able to experience one of the core values (the aha moment) that the platform offers.
7/ 2. Ideas
During this step of the growth process, you and your team are focusing on the generation of various ideas with respect to your overall objective.

Typically what you would do in this phase is sit together in your team and brainstorm around the objective.
8/ 3. Prioritize
There are various ways to prioritize your tests. Popular methods are for instance the ICE model and the PIE framework.

Each member of the team pitches their favorite idea and test in 30 seconds.
9/ Following that, the ideas will be evaluated based on available resources and expectations (this is where you can either use PIE or ICE ).
10/ 4. Test
Now it is up to the individual test owners to run the tests. Typically, what you would want to do is collect as many easy wins as possible (with respect to their uplift potential).
11/ This means you are looking for the smallest tests that have a high likelihood of succeeding and implement these. This is usually described as the minimum viable test.
12/ Rinse and repeat: analyze tests and report progress.
13/ To learn more about the fundamentals of growth marketing (which I learned from the top 1% on CXL Institute) check out more of @ Josef Moucachen's articles or read the full Growth Marketing Process article! 👇

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Here's a thread on how to purposefully align your life to actually achieve your goals.

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