So many folks (esp. the media) are missing the complete backstory on $GME and how we got here.
This has been simmering for over a year and the story behind it is great. I’ve been tracking this since September and devoured all of the details from the origin through today.
So back in September 2019 (!) some guy named DeepFuckingValue posted this on r/wallstreetbets: reddit.com/r/wallstreetbe…
It was just a post about his LEAPS (aka,
Long-Term Equity Anticipation Securities — tl;dr long-dated calls) on GME.
At the time, nobody understood his position at all. The top comment on that post?
"Bid-ask spread on these are ridiculous, good luck getting rid of them" lol.
For the next year, every month about once a month, he posted his "YOLO GME" position. Every month for a year he got made fun of.
I caught wind of this trade back in September 2020, a FULL YEAR after this guy was already holding. I also thought it was weird—the dying retailer?
So I dug into the public quarterly reports of GameStop. Every quarter, public companies are required to release what's called a "10-Q" which is a quarterly report of their financials. You can find them here: news.gamestop.com/financial-info…
And what did I find? GameStop was actually in a great financial position; they weren't going broke! In fact, they had a lot of cash-in-hand, enough to pay off all their debts.
So why was it trading at like … $2-4/share?
Next, I looked at their short interest. "Shorting", for those who don’t know, is when you borrow a stock (from someone) and sell it on the market expecting the price to go down. You eventually buy back the stock at a lower price, return the borrowed shares, and pocket the diff.
So, the short interest was over 100% of total shares. In fact, it was 140%. Which makes no sense—how can you sell more shares than there are shares?
Keep in mind, not all shares are actively traded. In fact, over 75% of $GME is locked up in passive funds and GME board & C-suite.
So really, short interest was like 300-500% of *float* (float is how many shares are actively traded, basically).
Which is insane. Basically, the shorts (which are hedge funds like Melvin) were expecting $GME to go bankrupt and they'd never have to cover (return their shares).
u/DeepFuckingValue had figured this out long before anyone. Even Michael Burry (yes, The Big Short guy) who bought in AFTER u/DeepFuckingValue.
And he bought in, with conviction in his trade, ignoring the haters.
A year later and people start to take notice on reddit. The price has started to inch up, from $4 to $8 to $12 over September and October.
And more people on r/WallStreetBets started buying in.
And then more people.
And then more people.
Which, of course, makes the price go up. So the price keeps going up and more people keep taking notice and so on.
Eventually, the shorts are supposed to cover. But how? They need to purchase more shares than there are in the company. Well, that means purchasing at any price.
So they start to cover, which means buying hundreds of thousands of shares, which pushes the price up more.
And then last Friday, thanks to momentum and growing interest from retail traders, we had what is called a "gamma squeeze." Which isn’t the short squeeze!
So, quick aside to explain this: Market Makers (the big banks and funds, like GS, Citadel, etc) write options. When they do, they have to remain "market neutral" by law. So there are what's called "the greeks" on options: theta, gamma, etc. Look 'em up if you'r curious.
Anyway…
"Gamma" is a number between 0-1 that changes on a call as the price of a stock gets closer to the call price. Lets say you buy a $300 call and the stock is $290. Gamma would be ~0.98.
Meaning for every call purchased (which rep. 100 shares), MMs buy 98 shares to be neutral.
As gamma changes, they have to buy more or sell more shares.
On Friday, the price was over every available call strike, which meant that MMs had to buy millions of shares—if a call is "in the money" (stock price > call price) they have to deliver the shares.
So on Friday and Monday, the price ran up very quickly as MMs hustled to cover the calls and settle them.
Then the news took notice and everything went wild. More people piled in, larger firms are piling in on the buy side, Elon, Chamath… and the price exploded.
So that’s how we're where we are now. Supposedly, a number of shorts have covered. That being said, last I checked, the short interest was still ~138% so either:
(a) the shorts haven’t covered or,
(b) more people are shorting to replace the shorts that covered
When you short, you pay a borrow fee which can change from day to day. Right now that fee on $GME is between 20-80%. That’s like… credit card interest rates! To borrow a stock!
So the longer you’re holding your short position, the more it costs.
Eventually it either costs too much and you have to close your position for a loss, or you go bankrupt. Melvin almost went bankrupt (they got a $2.75B bailout from 2 other hedge funds).
This is where we are now. Where does it go from here? I’m not sure!
Sorry this was so long, I find it really interesting and have been very invested in the story for months :)
Also I want to clarify something: all of this talk about regulating retail, investigations, so on?
Nothing illegal happened here. It's legal to discuss stocks and recommend positions. Just a lot of very upset wealthy people crying loudly to the media.
FYI, for those who are here—I meant *delta* here. Gamma is a measure of momentum.
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I rarely brag on here but what the hell. Here’s the story of how I built and sold a niche startup in late 2021 while running @plntary:
It was 2020 and COVID just hit. I had also recently become the treasurer of my condo board for my building in Brooklyn (a different story for another time) and was friendly with our property manager.
At one of our monthly board meetings, he mentioned they had no idea how to hold our upcoming—required—annual meeting where owners vote for a new board. In NYC, historically, these were always held in person, with votes submitted and tallied on paper (!)
The personal loan and Buy Now/Pay Later (Affirm, Afterpay) markets seem like they may be headed for a real reckoning. Was looking at some numbers and it seems bleak…
First, it’s worth noting that delinquency rates are still low for mortgages and other debt.
Credit card delinquency rates are up, but still are near historical lows — only a hair over 2% right now, vs. nearly 7% in '08/09:
Mortgage delinquency rates are actually *declining*, so folks haven’t stopped paying their mortgages:
Across all 5 boroughs, only 45.6% of NYC residents own a car.
Approximately:
• 95.4 sq. miles (76%) of DOT public space are dedicated to roads (more than 4 Manhattans!)
• 29.5 sq. miles (23%) are dedicated to sidewalks
• 1.6 sq. miles (1.2%) are dedicated to bike lanes
😐
Oh and just for fun: there are only 248 miles of subway routes—less than 4% of the total amount of linear roadway (6,300 mi).
And all this hand-wringing over the dining sheds. ~12,000 sheds use a total of ~0.065 sq miles of street space or—to put it more pointedly:
Certain people are throwing a fit over losing 0.068% of the total street space to make the city a more pleasant and vibrant place.
In that time, the company has changed and grown *a lot* and our CRM has changed, too. Here's what I’ve learned since this article was published (and a link to the new template!) 🧵
First, a quick aside: we've never really used a traditional CRM at Planetary—we found it adds more overhead than helpful for the small size of our sales team. Airtable has remained our go-to tool for new business management.
1/ Columns should be meaningful sales signals. The "Underway" and "Completed" phases weren't helpful for our sales process; by that time, the client is in the hands of our Project Managers.